Article sourced from ‘SmartBlog on Social Media’
In a world with more than 800 million Facebook users and more than 200 million new tweets per day, few doubt social media’s importance in building customer relationships. Less recognized, however, is the tremendous opportunity that social media presents to help you build your SMS subscriber lists. As people who have clearly expressed an interest in your company, your social media followers are an ideal audience for your cross-channel marketing efforts. By getting them to join your e-mail and SMS lists, you will be able to give your biggest advocates offers that are more personalized, when and how they prefer to receive them.
How can you use social media to successfully grow your SMS and e-mail lists?
- Drive people to a Web form on Facebook or Twitter. Adding a Web form as a tab on your Facebook account or sending a tweet with a link to your form on Twitter is a simple yet powerful way to introduce fans and followers to your subscription list. By adding that fan to your subscription list, you can deepen the relationship by sending personalized and targeted content via e-mail or SMS. With SMS, you can be confident your customers will open and read your messages, as 83% of all text messages are read in the first hour of receipt.
- Encourage people to text to receive a coupon or offer. Offering incentives for opting-in is a good way to spur your list’s growth. Culver’s, a Midwestern fast-food chain offers new subscribers a free value meal for joining its eClub on Facebook and a free scoop of frozen custard for joining its Text Club.
- Run a sweepstakes or other social promotion. The second most popular list-growth tactic is using social promotions to drive subscriptions. Sweepstakes, voting contests or trivia campaigns both engage your followers while also allowing you to add them to your e-mail or SMS lists as the price of entry.
- Offer referral bonuses. A common tactic used by your favorite daily deals site is rewards for referrals. Ask all new subscribers to refer their friends to also join and give them the option to do so via Facebook and Twitter. You can give each friend an offer or coupon for joining, and give the referrer a special offer of even greater value if they refer a specified number of friends.
Social Media has become a much more powerful marketing tool with the development of Facebook, Twitter, Linked In and You tube which gives businesses another channel of communication which they can use to reach out to their target audience and marketing their products and services.
However, many SME’s don’t recognize that even if your not a big brand social media is still a very influential tool for communicating your marketing message to your target audience. The main advantage of social media is the large quantity of people you can access from having a Facebook page to people following you on Twitter. To stress this point please take a look at the infograph below sourced from ‘One Lily Creative Agency’ which identifies just how many people (potential customers) are actively using social media sites, which stresses the important for businesses to use social media sites as part of their marketing activities.
Article sourced from BBC News
Scotland’s councils rely most on radio bulletins and word-of-mouth to let parents know schools are closed due to bad weather, BBC Scotland has found.
The news website asked all 32 local authorities what policies they used to get the message across.
Of the 31 which responded, all said they used local radio bulletins and 15 said parents’ passing on the news to other parents was also key. But new technology is being used with 17 on Twitter and 13 sending e-mails.
The school closure communication policies of most of Scotland’s councils were tested this week following relentless snow falls and freezing temperatures. Thousands of pupils at hundreds of schools have been away from the classroom for three days or more.
Many Facebook users will agree that the ‘photos’ application is the most vital platform for engaging with others on Facebook & is the most popular application. Therefore, when developing our ‘ME Consultancy Ltd’ Facebook page we planned to place emphasis on uploading albums from various events we attend. We felt this would be a great way to create a call for action to our Facebook page and encourage people to like our page. Many bloggers and social media experts place great emphasis on ‘WHY’- why should people like you page? We figured that by offering exclusive pictures from events that this would be our ‘WHY’ platform to like our page. However, after uploading a few albums from recent networking events we attended an issue arised. We found that as a page we could only tag other pages; this was a big issue as now we could no long complete our ‘WHY’ platform strategy. I figured that there had to be a way around this issue so starting researching on social media blog pages which often give great advise on how to use Facebook effectively & I found the solution to solve my tagging issues. On Facebook pages you can change your settings in order to allow people to be tagged in your photos; please read below. This helped solved my problem and has allowed use to implement our ‘WHY’ strategy. Another, way to get around the issue we found was that if you liked the page from your own profile then you can tag your friends in the photos through commenting on the photos. I hope this helps others who are having similar problems to us solve there Facebook issues.
Photo tagging is a great way to grow the fans of your Page and add engagement for your existing fans. What many people don’t realise is that this currently isn’t set to default for Facebook Pages and it is not as easy to change as you might hope! To allow fans to tag photos on your Page, first go to the ‘Edit’ section of your Page, then click on ‘Apps’ on the left hand side. Scroll down to photos and click on ‘go to app’. You’ll then see the option to change your photo settings, which includes allowing fans both to upload photos and also tag photos. When this is done, why not let your fans know and get them to tag a photo on your Page?