Blog Archives

The Q. to ask to ensure you pick an SMS provider who best fits your requirements: Part 3

This is the final part of a three part feature ‘The Q. to ask to ensure you pick an SMS provider who best fits your requirements’, read part 1 here and part 2 here.

Do you know the practice guidelines for Mobile Marketing?  

We will help ensure that your SMS Campaigns abide by the Mobile Marketing Association guidelines to ensure that you are getting people to opt in to receive your texts legally, make sure you include opt-out in messages all of which will ensure that your texts won’t be regarded as spam and you won’t receive complaints about your texts. You can also use our SMileS Managed Service where we will cleanse your data – this is a process of stripping out dead numbers, incorrect numbers, landline numbers and numbers that opt out of receiving your texts. This will give you more accurate data and make the whole process a lot simpler for you.

If you’re interested in mobile marketing and want to know more about our SMS business text messaging service and SMS solutions give us a call on 01484 465160.  

The Q. to ask to ensure you pick an SMS provider who best fits your requirements: Part 2

Look out for the final part of this three part feature on Friday, and  if you missed part one you can read it here

What connection does your SMS Operator use?

Ideally you want to pick a SMS operator who connects through a UK SMS gateway. It is much better to use an SMS provider within the country you are sending the texts from. For example, if you pick a provider from outside the UK SMS gateway it is likely to reflect with a bad delivery report with many texts failing to get through to the recipient as the text has had to pass through different networks before being received, making it a timely process.

Anyone who has used the SMileS service will know how quickly are messages are sent and received, call us for a demo if you want to trial our services. 

Ask for some background information about the company so you can get a feel for the company culture and work ethos. 

SMileS are based in Huddersfield, West Yorkshire, made up of a team of 9 local staff that take its customers seriously. Providing a no nonsense solution for businesses and resellers alike, all services are web based and therefore accessible over the Internet enabling usability wherever you are in the world. As a company we like to go that extra mile for our customers, we are always on the other end of the phone to help you with any problems you may be experiencing such as setting up campaigns. In addition, we will help advise you on the best ways to approach SMS Marketing to help make your campaigns effective and ensure you’re abiding by Mobile Marketing Association guidelines. We are not necessarily the cheapest SMS provider but we make up for it by offering excellent customer service, read our customer testimonials and case studies to see what our customers say about SMileS. 

Starbucks build up rewards program via instore call to action

Article sourced from

Starbucks is ramping up its mobile strategy and encouraging consumers to sign up for its My Starbucks Rewards program via an in-store call to action.

Via the My Starbucks Rewards program, consumers can earn rewards when they pay with their Starbucks Card. Free drinks and refills are one of the perks of the program.

“Starbucks is wise to include SMS in its broad mobile portfolio, while its augmented reality app got, pardon the pun, all the buzz this season, it’s text messaging product is inclusive of nearly all patrons.” said Jeff Hasen, chief marketing officer at HipCricket.

The SMS call to action is featured in a small framed poster and is positioned near the drink counter so that when consumers wait for their drinks they can text-in to be part of the My Starbucks Rewards program. The poster reads “Your next drink could be free.”Consumers are then encouraged to register with any Starbucks Card and they’ll be on their way to getting free drinks and refills, no membership fee and free balance protection.

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SMileS Customer Case Study: Carpets Direct

Carpets Direct approached us wanting to use texting as part of their marketing activities however they didn’t have the facility of a computer, which would be essential in order for them to create an online SMileS account. In addition, they needed to create a database of numbers in order to use the SMileS software, they had the numbers but they were given to us on several pieces of paper.

It was with this in mind that we created the “Managed Service.” From dealing with Carpets Direct we recognised that many of our customers appreciate the benefits of what SMileS and text messaging can do for their business, but they simply don’t have enough time to manage their own campaigns or in this case the facilities. This is how the “Managed Service” came about as we realised that the friendly SMileS team could be on hand to help them out.

By using the “Managed Service” we could implement Carpets Direct SMS campaign on their behalf by setting up their account, creating them a database spreadsheet so they had a contact list to use and got the wording from them as to what they wanted their SMS campaign message to say. This process made it quick and easy to implement SMS marketing for Carpets Direct without them having to set it all up themselves and only took us about an hour to sort out but in turn made them a ROI £4000 worth of business.

“I wasn’t convinced text messaging would work, but I spent £59 and got £4000 worth of business. Great SMileS return” Mike Oller – Carpets Direct.

SMileS Customer Case Study: Huddersfield Giants

Huddersfield Giants use our SMileS SMS software to keep in touch with their customers. It’s a great way for them to keep in contact with their season ticket holders but through a cost effective and fast channel of communication.

The type of SMS texts the Giants would send out are messages offering various different discounts and promotions for up and coming games/matches. Their first campaign was so successful that they then started to contact the non season ticket holder side of their fan base, again offering various discount on adult and child ticket prices. Here is an example of a message that was sent “Cup Round 5 v Wolves – Sat 8th May k/o 2.30pm @ Galpharm Stadium £12 Adults £6 Conc. Junior Season Ticket holders free! Forward msg to fellow Giants fans!”

“The service from SMileS was first class and very supportive from start to finish. We look forward to working with them again in the 2010 season.” James Brammer – Huddersfield Giants.

Recently the Giants have looked at using our “Keyword and Shortcode” service. They are currently building up to using this for the 2011 season for fans to vote for the man of the match and also to enter competitions at half time.

Who’s really opting in?

This infographic was sourced from Tatango on MobileMarketingWatch and shows the demographics of who’s opting into SMS campaign. The data shows that men are significantly more likely to opt in to SMS campaigns than women — with 57% of male respondents indicating opt-in opposed to just 33% of female respondents. This is a useful fact for companies using SMS marketing as it identifies that they need to look into their campaigns and identify why their campaigns are more engaging and effective with males than females. By looking into this they can make their campaign more effective by maintaining how they’re engaging males but alter their campaigns slightly to try engage more females. Overall, this should increase the number of people opting in with a better demographic balance and encourage more business. The best approach may be to set up two alternative campaigns one aimed at males and one at females in order to effectively engage both demographics.

SMileS Customer Case Study ‘Total Fitness’

With 24 health and fitness centres and 165,000 members in the UK, Total Fitness needed to reach its customers with timely marketing messages. In need of a reliable way to send marketing messages that would be received and read instantly, Total Fitness turned to SMileS SMS text messaging solution online system.

For Total Fitness, the SMS system has proved invaluable, offering numerous benefits, including:

  • Quick and easy message creation
  • Low cost – much cheaper than traditional direct mail Campaigns
  • Highly targeted messages
  •  Distribution lists can be created and stored in the address book
  • Immediate delivery – perfect for time-sensitive information and promotions
  • Improved internal and customer communication
  • Reduced wastage and environmental impact

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Case Study: How Dunkin’ Donuts use SMS Marketing effectively

Dunkin’ Donuts uses SMS marketing and it has proven to be a great success for them, here are two examples of the type of SMS campaigns they run and how they’ve been effective.

1st SMS Campaign


Entice trial of Dunkin’ Donuts hot lattes to high school/college age students in the Boston area
Drive in-store redemption of $0.99 small hot latte mobile coupon in month of October

In order to achieve these goals Dunkin Donuts created an SMS camaign. The SMS offer was sent to 7,500 targeted opt-ins.  Boston radio DJ’s invited participation; “text in to DD-123” each Thursday morning.  In addition, 400,000 Mobile Internet (WAP) ads ran in Boston targeted content.  Over 1,000 Dunkin’ Donuts franchise owners and workers were educated with marketing materials about how to help consumers redeem the SMS coupons.
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SMileS & Seabrook Crisps working together, are you doing all you can to encourage working with fellow businesses in Yorkshire?

Seabrook’s  is based in Bradford  and in the 65 years since they’ve been in business the company has grown into a £28 million brand and is still very much a family run business. SMileS setup a SMS campaign which was based on encouraging people to text in a keyword (CRISPS) to a shortcode (67777) a text response would then be received which contained a link to the Seabrook website where they could access a 50% discount code which could be used for online purchases. This is a great offer for Seabrook’s consumers as they can bulk buy online and then use their 50% discount from texting in the keyword. Seabrook’s website allows you to purchases products from their whole product portfolio and you can even mix ‘n’ match to create a customised box of crisps; each box contains 48 spaces. Packaging and Delivery is charged at £5 for your first box and then £2 for every other box in a single order. Purchase here

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‘Getting the most from SMS marketing’

Article sourced from and written by Geoff Love, Marketing director at Esendex

With the growth of mobile marketing, Geoff Love, marketing director, Esendex explains how to get the most out of SMS marketing and how it can support other marketing activities, particularly as budgets shrink.

With over 95 per cent of the UK population owning a mobile phone, it’s no surprise that mobile marketing is rapidly growing. As budgets shrink and costs rise, more and more businesses are beginning to realise that SMS is quite possibly the most cost-effective mobile communication tool available that has the ability to improve customer service, increase staff effectiveness, generate sales and communicate in a crisis. The UK alone sends over 265m text messages a day with an increasing number of these being business related.

The beauty of SMS is that it’s simple, clear and immediate. It has the power to direct customers to a call to action and acts as an information tool while supporting other marketing activities. Add in the fact that just under 90 per cent of text messages sent in the UK are read within ten minutes, and you have an incredibly reliable and powerful business communications tool.

Be Strategic

What businesses really need to think about is what they’re using SMS for and how they can use it to enhance their customer service and generate additional sales. SMS can be used for sales promotions, brand building, CRM, loyalty and retention campaigns and as a direct response tool for TV, radio or print advertising so they need to know what they want an SMS campaign to achieve; whether that be to generate new sales, improve customer service, increase staff effectiveness or communicate in a crisis. Marketing managers need to understand who they’re talking to and what their customers want. Read the rest of this entry