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Examples of how and when you could use a keyword to receive inbound enquiries

Keywords can be used in a variety of ways but the main use is for receiving inbound enquiries.

Having a memorable keyword on your advertising and marketing material is an easy way for someone who might be interested in your product or services to get in contact, instead of having to copy down your telephone number, mobile number or website they can simply text in.

Here’s how it would work, the person wanting to place an enquiry would text ‘(Chosen keyword)’ to 67777. You can then respond to this message with a text reply saying ‘Thanks for your enquiry a member of the team will be in contact shortly’ and include a direct link to your website to encourage website traffic, then follow up the lead at an appropriate time.

SMS Marketing is a quick easy way for you to monitor your enquiries as you get statistic reports for all your SMS marketing campaigns which allows you to track how effective this channel of communication is and gain insight into when your call to action is most effective.

A few examples of when you could use a keyword are:

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SMS is still the most prevalent messaging service

Article sourced from www.mobilemarketingmagazine.com

With 61% of respondents stating they own a smartphone today, 91% of this demographic reported using SMS regularly, despite having the ability to access different OTT/IM messaging services on their device.

The follow results where found from a survey on 1,000 mobile US device users:

  • 65% of the most prolific SMS users stated they needed SMS today with 45% of these saying they would be lost without it – even though they have easy access to OTT/IM services on a smartphone.
  • Reliance on SMS was particularly high among younger users aged 18-25 (79%).
  • When asked about preference of SMS over OTT/IM messaging services, smartphone owners said the main reasons for using SMS were core service capabilities, including speed of delivery (47%), reach (43%) and reliability (38%).

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SMileS SMS feature in The Huddersfield Eye Magazine

You can see the original copy of our feature on page 12 in the Huddersfield Eye online magazine.

The Q. to ask to ensure you pick an SMS provider who best fits your requirements: Part 2

Look out for the final part of this three part feature on Friday, and  if you missed part one you can read it here

What connection does your SMS Operator use?

Ideally you want to pick a SMS operator who connects through a UK SMS gateway. It is much better to use an SMS provider within the country you are sending the texts from. For example, if you pick a provider from outside the UK SMS gateway it is likely to reflect with a bad delivery report with many texts failing to get through to the recipient as the text has had to pass through different networks before being received, making it a timely process.

Anyone who has used the SMileS service will know how quickly are messages are sent and received, call us for a demo if you want to trial our services. 

Ask for some background information about the company so you can get a feel for the company culture and work ethos. 

SMileS are based in Huddersfield, West Yorkshire, made up of a team of 9 local staff that take its customers seriously. Providing a no nonsense solution for businesses and resellers alike, all services are web based and therefore accessible over the Internet enabling usability wherever you are in the world. As a company we like to go that extra mile for our customers, we are always on the other end of the phone to help you with any problems you may be experiencing such as setting up campaigns. In addition, we will help advise you on the best ways to approach SMS Marketing to help make your campaigns effective and ensure you’re abiding by Mobile Marketing Association guidelines. We are not necessarily the cheapest SMS provider but we make up for it by offering excellent customer service, read our customer testimonials and case studies to see what our customers say about SMileS. 

The Q. to ask to ensure you pick an SMS provider who best fits your requirements: Part 1

‘The questions to ask the ensure you pick an SMS provider who best fits your requirements’ is a three part feature that will be published throughout the week so keep a look out for Part 2 on Wednesday and Part 3 on Friday. 

What’s in their Product Portfolio? 

Discuss the SMS provider’s product portfolio to determine which approach to SMS Marketing is going to work best for you and you never know they might even have additional services you had not considered using. For example, SMileS offer a SMileS Managed Service, which costs £20 pro rota and by paying for this service we will manage campaigns on your behalf. 

Do you know about pricing?

Questions you need to be asking; price per text credit, set up fees, minimum orders, are there any ongoing account costs e.g. monthly costs, expiry dates on credits, processes for purchasing credits, price plans and lastly ask about the cost to your customers of receiving texts.

Here’s what you need to know about SMileS pricing:

Credits cost 6p but depending on volume the text price will reduce significantly. Credits range from 4p-6p depending on volumes. For full access to the system you pay £10 per month and our minimum order value is £50.  Credits will remain on your account until they’re all used up as we do not attach an expiry time to any credits purchased with us & your account will stay live until you no longer want to use the system even if you haven’t used it for months. Pricing will vary depending on how you intend to use the system, for example if you want to send a large quantity of texts the price per text credit will reduce significantly and the £10 a month fee will be waved in many cases.

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Public spammed by unsolicited spam messages

A recent BBC article highlighted the importance of ensuring you choose a reliable SMS provider. Please see our previous blog post to read this BBC article.

Mobile marketing has become a desirable channel of communication for businesses to contact their target markets. Many companies send texts legitimately by using a  reputable SMS provider and the texts you receive from them will be ones you have agreed to receive. However, there are some companies that are sending unsolicited texts by buying mobile number data, some unreliable SMS providers will sell on the contact data you have collected on to database companies.

If you are a victim of unsolicited texts the best advice is to ensure that in future you are careful about giving your mobile number out; read some handy tips for avoiding  unsolicited texts in one of our recent blog posts ‘BBC News – Fines threat for credit text message.’

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BBC News – Fines threat for credit text message

Article sourced from BBC News

Firms face raids and fines of up to £500,000 for sending unsolicited text messages about credit or compensation.

The Information Commissioner’s Office (ICO) said tackling the issue was a “high priority”.

Typical messages claim recipients are entitled to money, promise to write off debts or find a loan, or suggest accident compensation can be claimed. But in many cases, the products they are selling can actually make people financially worse off.

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Keep your customers coming back by using SMS

Content based on an article from www.entrepreneur.com 

Although small business owners are constantly looking for ways to bring in new business you have to remember to look after your loyal customers. These customers are vital to small businesses as they’re the customers who repeatedly purchase your products/use your services which effectively keeps you in business.

Here are a few ways you can use SMS marketing to help establish a good relationship with loyal customers.

Make a personal Connection

Use you customer contact database in your favour to make customers feel special. “People have a basic human need to be acknowledged and recognized,” says Kevin Stirtz. Instead of simply using SMS to send out marketing texts engage with customers on a personal level by sending them texts to thank them for being a loyal customer, to say Happy Birthday or if they haven’t used your product/service in a while send them a text to prompt them to come and visit you. Using texting in this way will strengthen your customer relationships and stop them from going to your competitors as they’ll feel loyalty to using you and only you.

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Mobile ads haven’t discouraged mobile users from being receptive to a good deal served up via sms

Article sourced from Mobile Marketing Watch.

According to the latest data presented by YouGov (check out the infographic below), a survey on SMS and mobile phone marketing showed the following:

  • 65% of people like offers on their mobile phones
  • 75% of smartphone users prefer receiving offers via SMS
  • 83% would prefer to receive no more than two offer per month

SMileS Comment: 

Some people have negative perceptions about SMS Marketing, but it seems that the customers themselves like being communicated to via SMS so what’s stopping you? If you’re concerned about the fact that your message may be regarded as spam or unsolicited you can easily overcome this issue by ensuring you go to a reputable SMS provider, like ourselves, who will ensure that your campaigns are legit and fit the appropriate guidelines according to the likes of the Mobile Marketing Association and OFcom. 

If the facts and figures from the YouGov Survey have got you thinking about how you could use SMS as an effective tool of communication why not contact us and we can help you start SMS Marketing today! 


With stamp prices increasing why not communicate via SMS to reduce your costs?

Visit the BBC Website to read the rest of this article. 

A first-class stamp will rise in price from 46p to 60p from 30 April after the regulator lifted some price controls on Royal Mail.

A second-class stamp will go up from 36p to 50p – some 5p below the top price allowed by Ofcom.

The regulator has allowed Royal Mail to set the price of first-class and business mail.

It claimed the future of the universal service was at “severe risk” without relaxing controls.

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