Blog Archives

Examples of how and when you could use a keyword to receive inbound enquiries

Keywords can be used in a variety of ways but the main use is for receiving inbound enquiries.

Having a memorable keyword on your advertising and marketing material is an easy way for someone who might be interested in your product or services to get in contact, instead of having to copy down your telephone number, mobile number or website they can simply text in.

Here’s how it would work, the person wanting to place an enquiry would text ‘(Chosen keyword)’ to 67777. You can then respond to this message with a text reply saying ‘Thanks for your enquiry a member of the team will be in contact shortly’ and include a direct link to your website to encourage website traffic, then follow up the lead at an appropriate time.

SMS Marketing is a quick easy way for you to monitor your enquiries as you get statistic reports for all your SMS marketing campaigns which allows you to track how effective this channel of communication is and gain insight into when your call to action is most effective.

A few examples of when you could use a keyword are:

Read the rest of this entry

Advertisements

How will you build your mobile community?

Article sourced from www.mobile-marketing-blog.net 

Text messaging is the most direct way to stay in touch with your customers. Text messaging is a very personal method of communication because you can reach your customers no matter where they are or what they are doing. To build the most successful mobile marketing campaign possible, you must focus on collecting mobile numbers….the question is how will you get these numbers from your clients and customers?

Think about…..

– Who’s interested in learning the latest news, specials, deals, discounts, solutions, and events being offered by your business?

– Who stands to benefit by getting messages from you that are fast, timely and relevant?

– Clever ways you could collect mobile numbers  by creating a campaign that is in the best interest of your target audience.

– Exciting ways to provide value for your loyal clients. For example, why not create an incentive referral program, for example when current clients refer a new client’s mobile number to you, provide a reward .

Remember anyone who can benefit from your business should be part of your mobile community.

SMileS Comment:

If you would like to discuss SMS Marketing and want further information please visit www.smilessms.com, follow us on Twitter @smilessms or contact us directly on 01484 911 912.

For any resellers who would like to know how to add a business text messaging service & sms technologies to your product portfolio to start generating a revenue stream please call 01484 911 912. 

Five successful cases of how your organisation could use SMS Marketing

Blog post sourced from Business2Community

Researchers estimate that in 2011, some eight trillion SMS messages were sent. In fact, close to 200,000 texts are now transmitted every second. What’s more, the Mobile Marketing Association (MMA) reports that virtually all (97%) of SMS messages are opened –and a whopping 83% are opened within the first hour.

If you are wondering how SMS marketing can work for your organisation,here are some of the most successful ways savy marketers are taking advantage of the power of text messaging.

1. Local Marketing. Once you’re equipped with accurate data regarding segmentation, sentiment analysis, etc, you can send customers targeted SMS messaging relevant to local happenings. Customers increasingly expect companies to know what they “like” and what makes them unique. Once you start combining data across channels, you can develop a detailed picture of consumer behavior, so you can specifically tailor your messages with a local, more personalised flair.

2. Event Marketing. A conference, trade show, or other event is an opportunity to implement strategies akin to “hyper-local” marketing. SMS messaging allows you to quickly and conveniently update attendees with agenda alerts, schedule changes, speaker announcements, logistics information, etc.

Read the rest of this entry

Mobile data traffic is expected to increase a whopping 18-fold by 2016

Article sourced from www.mobilemarketer.com

Mobile-connected devices to reach 10B by 2012 

More than 10.3 billion mobile-connected devices will be available by 2016. According to the report, the expected mobile growth will stem from three increasing factors – content, new devices and more sophisticated features.

“It is an enormous opportunity for marketers to increasingly test mobile marketing possibilities, ranging from SMS to full-blown cross-channel campaigns and activities where mobile plays a central role,” said Kevin Petschow, spokesman for Cisco, San Jose, CA.

Mobile mania

Mobile data traffic overall is expected to increase a whopping 18-fold by 2016, showing how consumers are consistently and steadily using their mobile devices more.

For marketers, the data is proof that mobile is a growing channel to target a broad group of consumers.

Additionally, the research proves that carriers and manufacturers need to up their game with increased coverage and Wi-Fi for consumers so that brands have the opportunity to interact with users via mobile marketing.

SMileS Comment: 

Over the last decade, texting or SMS has become the social messaging medium of choice. Judging from this Cisco report and many other market industry articles Mobile Marketing is set for big things in 2012 with more businesses increasing their mobile marketing spend as they realise the opportunities of using this channel of communication. As a company we want to help you effectively engage with your target market through texting so why not contact us today to find out more about how you could implement Mobile Marketing today.  

You can contact us directly on 01484 465160, visit our website and why not have a read of some of our customer case studies to see how mobile marketing has worked for them. 

Infographic – The 19 years of Texting

Infographic sourced from ‘Mobile Marketing Watch’ 

Did you know that the 3rd December marks the 19th anniversary of the first text message ever sent to a mobile phone? To show how texting has changed the way we communicate Tatango has put together this infographic to show the development of texting over the last 19 years. 

And if you’re interested to know more about the development of text messaging then have a read of our recent blog post ‘Stephen Fry on the Phone – The Accidental discovery of text’.   


Benefits of SMS Business Solution

Article sourced from ‘Globitel’

In this section we highlight the main benefits and added value from using the SMS text messaging as a marketing tool for your business.

  1. SMS is Cost-Effective:
    SMS messaging is the cheapest way to communicate with any mobile audience. SMS messaging reduces both money and time of communication. The fact that SMS can be sent out in bulk to large groups of recipients in a manual or automated manner further means that fewer resources are required to action the communication.
  1. Strong Marketing Tool to Targeted Recipients
    Wireless offers a phenomenal opportunity for advertisers

    • They can deliver a message to someone at the exact moment they are positioned to buy.
    • They are able to promote their new products and offers
    • Send out invitations and entice responses within a very short space of time.
  1. Immediate Communication
    Bulk SMS service allows the delivery of text messages to a group of people practically within seconds. Because messages are pushed to the handset by the delivering network’s SMSC and does not relay on the recipient retrieving it from a server, it is an extremely reliable means of getting time-sensitive messages to recipients. Read the rest of this entry