Blog Archives

Text messages are opened and read within 4 mins, compared to 48 hours with emails

Infographic sourced from www.sms-marketing.simplecast.com 

Interested in SMS Marketing then visit our website to find out more about our products and services or call us on 01484 911 912.  

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Infographic: The power and growth of mobile marketing

Infographic sourced from www.mashable.com

The power and growth of mobile marketing

SMileS Comment: 

The statistics and findings from this inforgraphic show that 74% of people use their mobile for texting, 40% for email and 35% for social media – this identifies that SMS allows marketers to reach more people.

If you’re interested in reaching your customers through a timely, direct and personal channel of communication then contact us today on 01484 911912 and we can discuss your SMS Marketing enquiry further. 

With the rise of smartphones comes an increase in m-commerce activities

Article sourced from www.mmaglobal.com

BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry.

One of the key findings has been the rise of the smartphone – smartphones now account for more than 32% of the phones that ads are served to.

According to BuzzCity’s report, mobile advertising in the UK grew by 157% across the past year, with the UK demonstrating strong growth (23%) during Q1. With increased smartphone adoption showing no signs of slowing down, there will undoubtedly be an impact on increased m-commerce activities.  Based on BuzzCity’s data the UK, United States Saudi Arabia, Mexico, Thailand and South Africa are in a good position for growth.  At least 25% of mobile users in these countries use smartphones and they are very active users, generating more than a billion ads per quarter in each country.

SMileS Comment:

Consumers love the functionality of smartphones as it allows them to stay connected and in contacted no matter where they are or what they are doing. Marketers have started to recognise the opportunity of using mobile marketing to communicate with their customers as it allows for multiple engagement. However, it’s important to ensure that you link marketing activities to mobile marketing. For example, if you wanted to send text messages out to drive customers to new products on your website make sure you have a mobile friendly website so they can easily view your website right from their mobile.

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47% of people in the UK who respond to mobile adverts make a purchase – increase your sales today with Mobile Marketing

Articled sourced from LightSpeedResearch

The Mobile Marketing Association and research partner, Lightspeed Research, released results of its latest UK, French and German Mobile Consumer Briefing investigating exposure and response to mobile advertising.

Here’s what the research showed

– 45% of consumers noticed mobile advertising and of these, 29% responded to it.

– Once people have responded to a mobile advert over a third (39%) continued on to make a purchase.

– Of the consumers that purchased products or services, 39% (47% UK, 49% Germany and 30% France) spent between 5 and 20 Euros or British Pounds.

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Mobile marketing triples interaction with your advertisment

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Spicers, a New Zealand financial planning and investment firm incorporated an SMS marketing segment into their latest radio campaign. The campaign offered three different ways in which consumers could interact with the advertisement: text, internet and a free phone number. The results were simply staggering, with SMS the preferred method of interaction by 75% of respondents. Statistically, the mobile marketing component of this campaign tripled the number of responses compared with those received via the telephone and internet.

SMileS Comment;

SMS is a forward thinking method of communication and judging from these results it is becoming a popular avenue chosen by respondents. SMS Marketing is a great opportunity for companies as it’s a faster method of communication than post, email or telephone. In addition, companies can monitor the success of their SMS marketing whereas with post and email it’s harder to trace. SMS messaging is still the most used feature on mobile devices even with the advancements of Smartphone’s making applications and the internet easily accessible. Businesses really need to realise the potential and opportunities of using SMS marketing with it being such a cost effective method of communication.