Article sourced from www.mobile-marketing-blog.net
Text messaging is the most direct way to stay in touch with your customers. Text messaging is a very personal method of communication because you can reach your customers no matter where they are or what they are doing. To build the most successful mobile marketing campaign possible, you must focus on collecting mobile numbers….the question is how will you get these numbers from your clients and customers?
– Who’s interested in learning the latest news, specials, deals, discounts, solutions, and events being offered by your business?
– Who stands to benefit by getting messages from you that are fast, timely and relevant?
– Clever ways you could collect mobile numbers by creating a campaign that is in the best interest of your target audience.
– Exciting ways to provide value for your loyal clients. For example, why not create an incentive referral program, for example when current clients refer a new client’s mobile number to you, provide a reward .
Remember anyone who can benefit from your business should be part of your mobile community.
For any resellers who would like to know how to add a business text messaging service & sms technologies to your product portfolio to start generating a revenue stream please call 01484 911 912.
Article sourced from www.mobilecommercedaily.com
A Sears executive at the Mobile First Look Strategy 2012 conference yesterday said 7 out of 10 smartphone owners have either shopped or browsed on their mobile device, proving that mobile is an opportunity for retailers to drive sales.
Mobile is changing constantly and marketing strategies need to adapt to that.
“Customers want the best of both worlds, they want all the pluses you get out of digital and the ability to socialize. They also want to see the best of the physical world – the ability to touch. That’s what mass merchants and retailers need to do – bring those two things together” said Imran Jooma, president of ecommerce at Sears.
Mobile is changing and marketers and retailers need to embrace technology.
“The mobile device serves as a glue to bring in the physical and digital world together, we must elevate the experience ” Mr. Jooma said.