Posted by Magic & Sparkle
Article sourced from ‘SmartBlog on Social Media’
In a world with more than 800 million Facebook users and more than 200 million new tweets per day, few doubt social media’s importance in building customer relationships. Less recognized, however, is the tremendous opportunity that social media presents to help you build your SMS subscriber lists. As people who have clearly expressed an interest in your company, your social media followers are an ideal audience for your cross-channel marketing efforts. By getting them to join your e-mail and SMS lists, you will be able to give your biggest advocates offers that are more personalized, when and how they prefer to receive them.
How can you use social media to successfully grow your SMS and e-mail lists?
- Drive people to a Web form on Facebook or Twitter. Adding a Web form as a tab on your Facebook account or sending a tweet with a link to your form on Twitter is a simple yet powerful way to introduce fans and followers to your subscription list. By adding that fan to your subscription list, you can deepen the relationship by sending personalized and targeted content via e-mail or SMS. With SMS, you can be confident your customers will open and read your messages, as 83% of all text messages are read in the first hour of receipt.
- Encourage people to text to receive a coupon or offer. Offering incentives for opting-in is a good way to spur your list’s growth. Culver’s, a Midwestern fast-food chain offers new subscribers a free value meal for joining its eClub on Facebook and a free scoop of frozen custard for joining its Text Club.
- Run a sweepstakes or other social promotion. The second most popular list-growth tactic is using social promotions to drive subscriptions. Sweepstakes, voting contests or trivia campaigns both engage your followers while also allowing you to add them to your e-mail or SMS lists as the price of entry.
- Offer referral bonuses. A common tactic used by your favorite daily deals site is rewards for referrals. Ask all new subscribers to refer their friends to also join and give them the option to do so via Facebook and Twitter. You can give each friend an offer or coupon for joining, and give the referrer a special offer of even greater value if they refer a specified number of friends.