Article sourced from www.mmaglobal.com
BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry.
One of the key findings has been the rise of the smartphone – smartphones now account for more than 32% of the phones that ads are served to.
According to BuzzCity’s report, mobile advertising in the UK grew by 157% across the past year, with the UK demonstrating strong growth (23%) during Q1. With increased smartphone adoption showing no signs of slowing down, there will undoubtedly be an impact on increased m-commerce activities. Based on BuzzCity’s data the UK, United States Saudi Arabia, Mexico, Thailand and South Africa are in a good position for growth. At least 25% of mobile users in these countries use smartphones and they are very active users, generating more than a billion ads per quarter in each country.
Consumers love the functionality of smartphones as it allows them to stay connected and in contacted no matter where they are or what they are doing. Marketers have started to recognise the opportunity of using mobile marketing to communicate with their customers as it allows for multiple engagement. However, it’s important to ensure that you link marketing activities to mobile marketing. For example, if you wanted to send text messages out to drive customers to new products on your website make sure you have a mobile friendly website so they can easily view your website right from their mobile.
Sourced from ‘Mobile Marketing’
An unprecedented 15% of people in the UK browsing retail sites over the Christmas period are expected to do so through a mobile device, according to cloud analytic-based findings based on the IBM Coremetrics Benchmark, which gathers real-time data directly from the sites of more than 150 UK retailers by IBM. Online shopping sales in November – as retailers launch earlier seasonal promotions – are expected to grow by as much as 10% against November 2010.
In October, 12% of people used a mobile device to log onto a retailer’s site, up from 3.7% in October 2010, with 11% of all online sales in October, up from 3.1% in October 2010.
This is a great time if your not already using mobile marketing to start!! Within your SMS message you could include a link to your website, therefore encouraging customers to browse your website which could result in a purchase. And as consumer purchasing behaviour is changing with the advancements of M-Commerce you can ensure that your are adapting to consumer purchasing habits to meet current customer wants and needs.
And clearly judging from this graph many companies agree with us and are increasing their advertising spend on Mobile Marketing. With it being on the rise you need to make sure you keep up with current marketing trends otherwise your competitors may be communicating directly with your target market and in turn stealing potential or existing customers!
Want to find out more about Mobile Marketing? Well why not visit our SMileS Website to learn about our online portal or call us directly on 01484 465160.