Article sourced from www.mobilemarketingmagazine.com
With 61% of respondents stating they own a smartphone today, 91% of this demographic reported using SMS regularly, despite having the ability to access different OTT/IM messaging services on their device.
The follow results where found from a survey on 1,000 mobile US device users:
- 65% of the most prolific SMS users stated they needed SMS today with 45% of these saying they would be lost without it – even though they have easy access to OTT/IM services on a smartphone.
- Reliance on SMS was particularly high among younger users aged 18-25 (79%).
- When asked about preference of SMS over OTT/IM messaging services, smartphone owners said the main reasons for using SMS were core service capabilities, including speed of delivery (47%), reach (43%) and reliability (38%).
Infographic sourced from www.mashable.com
The statistics and findings from this inforgraphic show that 74% of people use their mobile for texting, 40% for email and 35% for social media – this identifies that SMS allows marketers to reach more people.
If you’re interested in reaching your customers through a timely, direct and personal channel of communication then contact us today on 01484 911912 and we can discuss your SMS Marketing enquiry further.
Article sourced from www.mmaglobal.com
BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry.
One of the key findings has been the rise of the smartphone – smartphones now account for more than 32% of the phones that ads are served to.
According to BuzzCity’s report, mobile advertising in the UK grew by 157% across the past year, with the UK demonstrating strong growth (23%) during Q1. With increased smartphone adoption showing no signs of slowing down, there will undoubtedly be an impact on increased m-commerce activities. Based on BuzzCity’s data the UK, United States Saudi Arabia, Mexico, Thailand and South Africa are in a good position for growth. At least 25% of mobile users in these countries use smartphones and they are very active users, generating more than a billion ads per quarter in each country.
Consumers love the functionality of smartphones as it allows them to stay connected and in contacted no matter where they are or what they are doing. Marketers have started to recognise the opportunity of using mobile marketing to communicate with their customers as it allows for multiple engagement. However, it’s important to ensure that you link marketing activities to mobile marketing. For example, if you wanted to send text messages out to drive customers to new products on your website make sure you have a mobile friendly website so they can easily view your website right from their mobile.
This infographic was sourced from www.tatango.com the team at Tatango compiled data from the Pew Research Centre Internet & American Life Project to understand more about how mobile phone users use their devices. From analysis of this research they created this infographic which we feel supports the idea of using SMS marketing above email marketing to communicate with your customers, as it identifies that your customer is more likely to read a text message than open an email via their mobile device. Therefore, surely it makes more sense to use SMS marketing as there’s a higher percentage of it being read simply because its the most popular feature on the users phone whereas there’s a lower percentage an email would be read. Overall, you want your message to be communicated effectively to your target market, SMS is the fastest way to achieve this.
As smartphone addiction takes over the UK businesses identify the opportunity of using SMS marketing software
The BlackBerry has been jokingly referred to as the “CrackBerry” for some time – now new evidence has emerged of how smartphone “addiction” is affecting the way we behave in Britain.
Research for Ofcom has shown more than a third of adults and a majority of teenagers classify themselves as highly addicted to their smartphone including devices such as the iPhone, BlackBerry and Android phones.
Smartphone owners are more likely to have their phones switched on 24 hours a day and are more inclined to flout requests to switch the devices off in cinemas and theatres than regular mobile phone users, the report for the communications regulator found.
Read the rest of this entry