Geoff Major’s 2014 charity adventure idea needs professional 3rd party support to project plan it, risk assess the route, validate the proposed route, support the 174 other people required to take part in it, and build a multi-channel PR campaign, all capable of delivering £100 000 for charity.
Geoff’s first step is to get 129 companies to sponsor the planning of the event, with an investment of just £129 each. All money will be managed through an accountancy company. In return there are a series of benefits for the companies (or individuals) involved, including: –
a) Their company logo (or symbol, or photograph of a loved one) on each top to be worn by 7 people as part of the final leg of a world-first journey. All 129 logo’s will be featured on each top.
b) The same logo (or symbol or photograph) on a stand at the north of England’s biggest business conference and exhibition; the Yorkshire Mafia Conference 2013 at the Royal Armouries in Leeds.
c) Logo (or similar) to be featured in every PR release and be promoted to the fore in 2 of the PR release, along with 4 others per PR release.
d) 12 free places to take part in the final leg of the adventure; that’s a 1:11 chance to win a seat that would cost you £500, and will have significant press coverage.
e) 3 lucky ‘129 Club’ members will have their logo published in a paper or magazine article; winners to be picked at random.
SMileS SMS are part of the ‘129 Club’ and look forward to helping Geoff with his 2014 charity challenge.
After weeks of prepping for the event, sorting out our stand and tweeting all about it….the biggest conference in the North was finally upon us, The Yorkshire Mafia Conference.
The conference was held at the Royal Armouires in Leeds on the 21st and 22nd of March. As soon as we arrived at the event the atmosphere had a really buzz and everyone was full of enthusiasm for what the two day conference had in store. With around 150 businesses exhibiting at the conference, over 3000 delegates expected over the two days and an exciting seminar list the event was set to be a great networking event for all involved full of opportunities and prospects.
We were exhibiting at the conference in the Armouries Hall on stand 8. We’d already set up our stand on Tuesday afternoon so only had a few last minute things to do to get our stand ready, however our trusty Touch Tower which we take along to all conferences blew the screen just before the conference started. It tripped all the electric on our side of the conference hall, leaving many of the stands without electricity. Although the Touch Tower was still a good attraction to have at our stand we couldn’t manage to fix it to load our presentation about our products and services, plus we had lists of memorable geographical numbers which where for sale and available on the day.
It was a fantastic location for our stand as we were right next to the entrance for the seminars being held in the Bury Theatre, which meant we had a good flow of traffic passing by our stand throughout the two days. If you want to know more about what was going on at our stand visit our previous blog post – ‘Why you should visit us at Stand 8 at The Yorkshire Mafia Conference.’ Read the rest of this entry
The Yorkshire Mafia Conference will be held at the Leeds Royal Armouries from Wednesday 21st March – Thursday 22nd March 2012. If you want to find out more about this Conference such as seminars and who will be exhibiting you can visit the official conference website here.
There are over 3000 delegates coming to the conference and over 155 exhibitors, with SMileS SMS & ME Consultancy Ltd being one of those exhibitors. Seeing as the conference is going to be filled with plenty to do we thought we better tell you why you need to pay our stand a visit!
Firstly, if you visit our stand you will be able to learn more about what we do and we may offer up some services/products that might be of interest to you.
ME Consultancy provide customers with advice on their telecoms expenditure and implement telecoms solutions that will give you the best value for money from the services required. We can provide a full review of voice and data spend and provide access to a wide range of products from the BT retail and wholesale portfolio. Feel free to bring your bills along to the conference and we will do a free review there and then and identify any areas of cost saving or if you have any queries about your telecoms we would be happy to advise you on these matters.
Our sister company SMileS SMS is a business text messaging service. If you have any questions about Mobile Marketing then we are the stand for you. We can talk you through the range of SMS technologies we have on offer and how you can use them to effectively engage with your customers. We will also be able to show your how our SMileS portal works, so we can show you how simple it is to set up campaigns, upload your database and how you can monitor the success of campaigns through statistics. We also have some great offers for you on the day including discount on keywords, managed service and credit/text bundles. We will also have one of our biggest SMileS customers – Total Fitness with us so they can tell you how texting works for them.
The second reason to visit our stand is there’ll be cake! Every Friday in our office we have #CakeFriday which is when Sara (our boss) from the team bakes cakes and buns for the office, we tweet about it and often have visitors in on this day. We take the #CakeFriday ethos to all the conferences we exhibit at so why not come say Hi, have a chat with us and grab yourself a cake!
We are proud to be #ontheflag going with Geoff Major on his North Pole Trek. The fantastic flag was design by Rushfirth Creative and represents £5,000 of donations by companies and individuals. The flag will be going all the way to the North Pole with Geoff and once Geoff has completed his North Pole Trek the flag will be raffled off and one of the entrants #ontheflag will win it to keep as their own. The flag will also be displayed at the upcoming Yorkshire Mafia Conference where Geoff is exhibiting to increase awareness of his trek and encourage donations.
Visit Geoff Major’s blog to read all about his upcoming trek – Have I really signed-up for this?
You can support and help Geoff reach his fundraising total by donating on www.northpoletrek.co.uk
The Yorkshire Mafia conference 2012 will be held on Wednesday 21st March – Thursday 22nd March 2012.
They plan for this conference to be even bigger and better than their last conference. It will include;
- A large networking area in each hall
- 161 exhibition stands
- Fantastic data capture available for all exhibitors
- Over 3000 delegates
- A range of sponsorship and exhibition packages are available to enable enhanced presence on the day and throughout the year
- The Billion Dollar Pannel. The Billion Pound Panel was initially conceived as a Q&A panel of business people who had collectively generated businesses valued at over £1billion. By the time of the conference we’d gathered together £4.1billion of expertise and brought together, on one stage, some of the most successful business people Yorkshire has ever produced: Lord Kirkham CVO, Lawrence Tomlinson, Dean Hoyle, Gary Verity, James Sommerville and Ajaz Ahmed.
- 2 full days of equally weighted seminar programmes
- To find out more about the conference visit
To find out more about the YMC 2012, register as a delegate or get more details about exhibiting visit The Yorkshire Mafia Wesbite
For this year’s Christmas office party we are attending an event organised by the Yorkshire Mafia on the 5th Dec, at Saviles Hall directly opposite The Royal Armouries, Leeds. Although most events organised by the Yorkshire Mafia are for members only this event does not apply and anyone is welcome from offices wanting to have an XMAS party or even family and friends wanting to celebrate the Christmas season.
Time is running out to organised your XMAS party, so why not book a table for you and your team at the Yorkshire Mafia XMAS Party.
Take a look at all the information below to learn more about how to book tickets for this event and prices.
You can come as a single or as a team/office. Tickets are £39.95 each which is a snip for what you get.
Tickets are available here: http://www.christmaspartiesinleeds.co.uk/yorkshire-mafia-2011.html
It will be a cracking night out.
Monday 5th Dec, Royal Armouries, Leeds.
• Red Carpet Welcome
• Glass of wine on arrival
• Chocolate Fountain on arrival
• 3 Course Sumptuous Dinner
• DJ & Lighting Rig
• Themed Room
• Bars open 7.00pm, Dinner at 8.00pm
• Bar till 1.00am (carriages 1.30am)
One of the great things about The Yorkshire Mafia is some of the interesting people you meet. When Mark Evans met Charles Clayton at one of the drinks evenings a great conversation ensued and Mark learnt plenty of useful tips from Charles about web usage. Charles very kindly reviewed some of the websites of people he met that night and we were lucky enough to be one of those.
SMileS SMS – http://www.smilessms.com/
The company that sent us all a nice reminder about the drinks do. I now understand more about SMS marketing and how not to annoy people with it. Their website: small blue writing is difficult to read, no staff pictures, no SEO, but Mark knows his stuff about SMS marketing….I hadn’t seen it the way he described it to me.
Charles identified some areas for improvement for our SMileS site which we took on board as positive criticism and as a result made a few changes. For example, Charles mentioned we have no staff pictures on our website, from this we have set up our ‘Meet the Team’ page so people can get to know a bit more about the people that work for SMileS and what role they play within the team. Adding the ‘Meet the team’ section was a great idea for SMileS as we often place emphasis on our team environment when doing business as we feel its one of our main strengths. This is due to the friendly and personal relationship we have with many of our customers which helps build a good rapport and create a good business working environment. By showing this on our website it helps potential customers get a feel for SMileS and the type of relationship they will have when working with us; which is often a contributing factor in the decision making process of which SMS software provider they want to use and can often reflect their own company ethos.
One of the points he raised was about our blue text, which is one we agonise over, i.e. using the corporate colour versus readability. We would love your feedback, does the blue text work for you or should we change it? Help us decide.
Geoff is a founder of the Yorkshire Mafia networking group. The YM networking group has become a very influential and important group with many of the members benefiting from the contacts they meet at the events which result in significant business deals. One main factor which has contributed to the achievement of this networking event is Geoff’s enthusiasm and passion which he puts into making each YM event a triumph.
Geoff’s now taking this energy and channelling it to help the CandleLighters Charity. Candlelighters is a charity formed and run by parents of children who have or have had cancer, ex-patients and the medical staff who treat them. Candlelighters provide essential services and support to children with cancer and their families.
“We approached ME Consultancy to set up new Telco and Datacoms for our move from serviced offices into leased space. I don’t feel that at any time we were ever sold anything but rather that we were appropriately advised and guided as to what would work best for us.
As a one-off event the project management of the installation was refreshingly good. However the approach to us as a customer is ongoing and dynamic. Like any small growing business, our needs change regularly and these guys continue to respond to us within minutes. Great customer service. Nice people too.”
Geoff Shepherd, Director at Demanding People and Co-founder of The Yorkshire Mafia
Head over to our official ME Consultancy page to see more of our testimonials