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Starbucks build up rewards program via instore call to action

Article sourced from www.mobilemarketer.com

Starbucks is ramping up its mobile strategy and encouraging consumers to sign up for its My Starbucks Rewards program via an in-store call to action.

Via the My Starbucks Rewards program, consumers can earn rewards when they pay with their Starbucks Card. Free drinks and refills are one of the perks of the program.

“Starbucks is wise to include SMS in its broad mobile portfolio, while its augmented reality app got, pardon the pun, all the buzz this season, it’s text messaging product is inclusive of nearly all patrons.” said Jeff Hasen, chief marketing officer at HipCricket.

The SMS call to action is featured in a small framed poster and is positioned near the drink counter so that when consumers wait for their drinks they can text-in to be part of the My Starbucks Rewards program. The poster reads “Your next drink could be free.”Consumers are then encouraged to register with any Starbucks Card and they’ll be on their way to getting free drinks and refills, no membership fee and free balance protection.

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Case Study:The Pharmacy Show use SMS campaign as a reminder service

The Pharmacy Show, held on 10-11 October 2010 at the NEC, Birmingham, UK, and organised by Closer Still Media, is billed as the UK’s most important Pharmacy Industry event. Closer Still Media reports that this year’s show clocked up a record attendance.

The event’s marketing team decided  to run an SMS marketing campaign to increase both the number of pre-registrants to the event and the conversion rate of pre-registrants to attendees.

Text messages were sent out three days before the event to remind pre-registrants to attend, and to prompt previous registrants to attend. The previous registrants were asked to respond to register for the 2010 event. Of these, 6 per cent replied ‘Yes’. Closer Still Media reports that 80 per cent of these respondents actually attended the event.

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Benefits of SMS Business Solution

Article sourced from ‘Globitel’

In this section we highlight the main benefits and added value from using the SMS text messaging as a marketing tool for your business.

  1. SMS is Cost-Effective:
    SMS messaging is the cheapest way to communicate with any mobile audience. SMS messaging reduces both money and time of communication. The fact that SMS can be sent out in bulk to large groups of recipients in a manual or automated manner further means that fewer resources are required to action the communication.
  1. Strong Marketing Tool to Targeted Recipients
    Wireless offers a phenomenal opportunity for advertisers

    • They can deliver a message to someone at the exact moment they are positioned to buy.
    • They are able to promote their new products and offers
    • Send out invitations and entice responses within a very short space of time.
  1. Immediate Communication
    Bulk SMS service allows the delivery of text messages to a group of people practically within seconds. Because messages are pushed to the handset by the delivering network’s SMSC and does not relay on the recipient retrieving it from a server, it is an extremely reliable means of getting time-sensitive messages to recipients. Read the rest of this entry