Blog Archives

SMS is used by 85% of mobile phone users (5 Billion people)

To put this into perspective let’s think about how big is 5.0 billion?

  • Compared to total email users – SMS is three times bigger.
  • Compared to all landline telephones? SMS is 4 times bigger.
  • Compared to Facebook? Over 5 times bigger.

Want to know more? Read the rest of this blog post here.

2012 will be mobile tipping point

Article sourced from

A Sears executive at the Mobile First Look Strategy 2012 conference yesterday said 7 out of 10 smartphone owners have either shopped or browsed on their mobile device, proving that mobile is an opportunity for retailers to drive sales.

Mobile is changing constantly and marketing strategies need to adapt to that.

“Customers want the best of both worlds, they want all the pluses you get out of digital and the ability to socialize. They also want to see the best of the physical world – the ability to touch. That’s what mass merchants and retailers need to do – bring those two things together” said Imran Jooma, president of ecommerce at Sears.

Changing world

Mobile is changing and marketers and retailers need to embrace technology.

“The mobile device serves as a glue to bring in the physical and digital world together, we must elevate the experience ” Mr. Jooma said.

Read the rest of this entry

UK Mobile Retail Traffic to triple over Christmas

Sourced from ‘Mobile Marketing’

An unprecedented 15% of people in the UK browsing retail sites over the Christmas period are expected to do so through a mobile device, according to cloud analytic-based findings based on the IBM Coremetrics Benchmark, which gathers real-time data directly from the sites of more than 150 UK retailers by IBM. Online shopping sales in November – as retailers launch earlier seasonal promotions – are expected to grow by as much as 10% against November 2010.

In October, 12% of people used a mobile device to log onto a retailer’s site, up from 3.7% in October 2010, with 11% of all online sales in October, up from 3.1% in October 2010.

SMileS Comment:

This is a great time if your not already using mobile marketing to start!! Within your SMS message you could include a link to your website, therefore encouraging customers to browse your website which could result in a purchase. And as consumer purchasing behaviour is changing with the advancements of M-Commerce you can ensure that your are adapting to consumer purchasing habits to meet current customer wants and needs.

And clearly judging from this graph many companies agree with us and are increasing their advertising spend on Mobile Marketing. With it being on the rise you need to make sure you keep up with current marketing trends otherwise your competitors may be communicating directly with your target market and in turn stealing potential or existing customers!

The rise and fall of Mobile Advertising Spending sourced from Microsoft Tag Blog -

Want to find out more about Mobile Marketing? Well why not visit our SMileS Website to learn about our online portal or call us directly on 01484 465160.