Want your company logo to feature in a patchwork which is travelling all the way to the North Pole with Geoff Major?
I know it wasn’t too long ago that our blog featured a blog post about Geoff Major and his ‘North Pole Trek’ but here at SMileS we think he’s doing a great thing for charity so this blog post is another shout out to help Geoff with all his fundraising efforts! And it could even be of interest to you!
Many of you will already be aware of Geoff’s trek but for those who don’t here are the key points you need to know;
– Geoff will be trekking to the North Pole in a group of 8 to raise £100,000 for charity.
– The 10 chosen charities Geoff is raising money for are Jane Tomlinson Appeal, Heart Research UK, Candlelighters, Yorkshire Air Ambulance and Yorkshire Cancer Research as well as (national charities with local ties) Help for Heroes, MacMillan Nurses, Muscular Dystrophy Org, the Samaritans and the Multiple Sclerosis Society.
– Geoff is funding the £25 000 cost of his participation on the Trek but the rest of the money he must raise through PR & Marketing leverage. Geoff is doing all the chasing, talking, visits, driving PR, e-mailing.
At the Ready Steady Marketing event SMileS auctioned off a bulk package which included; a 12 month keyword (value £300), 1000 text messages (value £60), 2 hours management time (value £40). The winning bid was won by Steve Bradley and went for £100 but he pledge a bid of £150 and overall by the end of the evening £1,680 was raised in total with only a 1/3 of the prizes being auctioned off. The rest of the auction prizes have been auctioned off through the Yorkshire Mafia website so even the overall figure should be even bigger.
Here, at ME Consultancy we are heavily involved with the Yorkshire Mafia; we attend a lot of their networking events and are even a partner of our own networking club called ‘MyNetwork’ – MY stands for Mid Yorkshire. The Yorkshire mafia is a great asset to the local business as it helps us all get together to network at a variety of different events; it is very beneficial as it has created a network of contacts and also helps you meet new contacts through recommendations from other members. This Yorkshire mafia event was very different from the usual networking events that they host .From the success of this event it looks like there going to be many more with talks of follow up event in 6-9 months time to see how the strategies from the marketing plan have been implemented and what the money raised contributed too.