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Why Mobile Will Dominate the Future of Media and Advertising: Part 2

This is the second part of a two part feature ‘Why Mobile will dominate the future of Media and Advertising’, read part 1 here. 

Article sourced from www.theatlantic.com

Cultural Influence on society. More than 2/3 of our time on mobile phones is now used for non-communication activities with the average American spending 94 minutes per day utilising mobile apps vs. 72 minutes of web-based consumption. Mobile is poised to surpass television as the dominant consumer access point for all media. How we experience life, relationships, entertainment, education, exercise and work have been completely transformed because of mobile.

It’s Still Only the First Inning. Despite mobile’s progress and momentum, we’re still only at the beginning of the golden age of mobile. There’s still a huge gap between the rapid adoption of mobile and the budgets assigned to it. Brands will need to more than quadruple their mobile budgets to begin catching up to the level at which consumers are embracing the channel.

Imagine a world in the next 2-3 years, where smart phones are in the hands of every consumer and tablet sales will exceed PCs. It will be a world where global internet users will double, led by mobile usage. At that time, mobile will no longer be a support medium, it will be THE medium.

SMileS Comment:

Whilst reading this article have you realised that you’re spending most of your money in the least engaging advertising platforms? Well why not contact us on 01484 911 912 or visit our website to learn more about our business text messaging service and how you could benefit from using SMS Marketing.   

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Why Mobile Will Dominate the Future of Media and Advertising: Part 1

‘Why Mobile will dominate the future of Media and Advertising’  is a two part feature that will be published throughout the week, so keep a look out for Part 2 which will be published later on in the week. 

Article sourced from www.theatlantic.com

While the ad-spend numbers don’t quite match the perceived growth, a closer look shows us that we are actually beginning to enter the golden age of mobile and that the advertising spending will follow. To fully understand this trend, let’s examine the features that characterize the rise of mobile today:

The diversity of tactics in the mobile medium is astounding. Advertisers now have an extremely robust palette of mobile tools to choose from to connect their messages and experiences with their desired audiences thanks to advancements in mobile ad units, mobile search, mobile apps, mobile websites and SMS. Each of these mobile tactics is now being successfully embraced by advertisers to drive brand awareness, consideration, purchases and loyalty.

Innovation has accelerated. Recently, each innovative mobile product or service seems to beget the next one as the boundaries of the mobile medium continue to be stretched. In the past year, mobile has seen breakthroughs as mobile designers look to leverage location information, gestures, and UI advancements to reduce complexity and provide for more compelling services. In the near future, we’ll also start to see more designers attempt to add voice control and personalisation to improve users’ experience on mobile.

Small businesses using mobile marketing see jump in new business

Article sourced from www.internetretailer.com

69% of small businesses consider mobile marketing crucial to their growth in the next five years, but a majority of them have yet to significantly employ mobile marketing tactics, according to a new study of 500 U.S. small business owners by online marketing firm Web.com Group Inc.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” says David Brown, chairman and CEO of Web.com. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

While 60% of small businesses surveyed have a conventional web site, only 26% have a web site with some mobile-optimized pages, the study finds. And only 14% have a stand-alone mobile site. Those who are catering to mobile consumers are reaping benefits: 84% of small businesses with a mobile presence report increases in new business activity directly related to their mobile tactics, the study says.

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Infograph: How are we using our Mobiles?

Sourced from www.mobile-marketing-blog.net

Mobile marketing triples interaction with your advertisment

Read the rest of this article here.

Spicers, a New Zealand financial planning and investment firm incorporated an SMS marketing segment into their latest radio campaign. The campaign offered three different ways in which consumers could interact with the advertisement: text, internet and a free phone number. The results were simply staggering, with SMS the preferred method of interaction by 75% of respondents. Statistically, the mobile marketing component of this campaign tripled the number of responses compared with those received via the telephone and internet.

SMileS Comment;

SMS is a forward thinking method of communication and judging from these results it is becoming a popular avenue chosen by respondents. SMS Marketing is a great opportunity for companies as it’s a faster method of communication than post, email or telephone. In addition, companies can monitor the success of their SMS marketing whereas with post and email it’s harder to trace. SMS messaging is still the most used feature on mobile devices even with the advancements of Smartphone’s making applications and the internet easily accessible. Businesses really need to realise the potential and opportunities of using SMS marketing with it being such a cost effective method of communication.