Article sourced from www.mmaglobal.com
BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry.
One of the key findings has been the rise of the smartphone – smartphones now account for more than 32% of the phones that ads are served to.
According to BuzzCity’s report, mobile advertising in the UK grew by 157% across the past year, with the UK demonstrating strong growth (23%) during Q1. With increased smartphone adoption showing no signs of slowing down, there will undoubtedly be an impact on increased m-commerce activities. Based on BuzzCity’s data the UK, United States Saudi Arabia, Mexico, Thailand and South Africa are in a good position for growth. At least 25% of mobile users in these countries use smartphones and they are very active users, generating more than a billion ads per quarter in each country.
Consumers love the functionality of smartphones as it allows them to stay connected and in contacted no matter where they are or what they are doing. Marketers have started to recognise the opportunity of using mobile marketing to communicate with their customers as it allows for multiple engagement. However, it’s important to ensure that you link marketing activities to mobile marketing. For example, if you wanted to send text messages out to drive customers to new products on your website make sure you have a mobile friendly website so they can easily view your website right from their mobile.