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Text messages are opened and read within 4 mins, compared to 48 hours with emails

Infographic sourced from www.sms-marketing.simplecast.com 

Interested in SMS Marketing then visit our website to find out more about our products and services or call us on 01484 911 912.  

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Infographic:The Benefits of Texting

Infographic sourced from – www.onlinecollegecourses.com

Infographic – The 19 years of Texting

Infographic sourced from ‘Mobile Marketing Watch’ 

Did you know that the 3rd December marks the 19th anniversary of the first text message ever sent to a mobile phone? To show how texting has changed the way we communicate Tatango has put together this infographic to show the development of texting over the last 19 years. 

And if you’re interested to know more about the development of text messaging then have a read of our recent blog post ‘Stephen Fry on the Phone – The Accidental discovery of text’.   


Current state of Social Media

Social Media has become a much more powerful marketing tool with the development of Facebook, Twitter, Linked In and You tube which gives businesses another channel of communication which they can use to reach out to their target audience and marketing their products and services.

However, many SME’s don’t recognize that even if your not a big brand social media is still a very influential tool for communicating your marketing message to your target audience. The main advantage of social media is the large quantity of people you can access from having a Facebook page to people following you on Twitter. To stress this point please take a look at the infograph below sourced from ‘One Lily Creative Agency’ which identifies just how many people (potential customers) are actively using social media sites, which stresses the important for businesses to use social media sites as part of their marketing activities.

'Current State of Social Media' sourced from 'One Lily Creative Agency'

How are Smartphone users using their mobile phones?

SMileS Comment: 

This infographic was sourced from www.tatango.com the team at Tatango compiled data from the  Pew Research Centre Internet & American Life Project to understand more about how mobile phone users use their devices. From analysis of this research they created this infographic which we feel supports the idea of using SMS marketing above email marketing to communicate with your customers, as it identifies that your customer is more likely to read a text message than open an email via their mobile device.  Therefore, surely it makes more sense to use SMS marketing as there’s a higher percentage of it being read simply because its the most popular feature on the users phone whereas there’s a lower percentage an email would be read. Overall, you want your message to be communicated effectively to your target market, SMS is the fastest way to achieve this.