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Why Mobile Will Dominate the Future of Media and Advertising: Part 2

This is the second part of a two part feature ‘Why Mobile will dominate the future of Media and Advertising’, read part 1 here. 

Article sourced from

Cultural Influence on society. More than 2/3 of our time on mobile phones is now used for non-communication activities with the average American spending 94 minutes per day utilising mobile apps vs. 72 minutes of web-based consumption. Mobile is poised to surpass television as the dominant consumer access point for all media. How we experience life, relationships, entertainment, education, exercise and work have been completely transformed because of mobile.

It’s Still Only the First Inning. Despite mobile’s progress and momentum, we’re still only at the beginning of the golden age of mobile. There’s still a huge gap between the rapid adoption of mobile and the budgets assigned to it. Brands will need to more than quadruple their mobile budgets to begin catching up to the level at which consumers are embracing the channel.

Imagine a world in the next 2-3 years, where smart phones are in the hands of every consumer and tablet sales will exceed PCs. It will be a world where global internet users will double, led by mobile usage. At that time, mobile will no longer be a support medium, it will be THE medium.

SMileS Comment:

Whilst reading this article have you realised that you’re spending most of your money in the least engaging advertising platforms? Well why not contact us on 01484 911 912 or visit our website to learn more about our business text messaging service and how you could benefit from using SMS Marketing.   

Why Mobile Will Dominate the Future of Media and Advertising: Part 1

‘Why Mobile will dominate the future of Media and Advertising’  is a two part feature that will be published throughout the week, so keep a look out for Part 2 which will be published later on in the week. 

Article sourced from

While the ad-spend numbers don’t quite match the perceived growth, a closer look shows us that we are actually beginning to enter the golden age of mobile and that the advertising spending will follow. To fully understand this trend, let’s examine the features that characterize the rise of mobile today:

The diversity of tactics in the mobile medium is astounding. Advertisers now have an extremely robust palette of mobile tools to choose from to connect their messages and experiences with their desired audiences thanks to advancements in mobile ad units, mobile search, mobile apps, mobile websites and SMS. Each of these mobile tactics is now being successfully embraced by advertisers to drive brand awareness, consideration, purchases and loyalty.

Innovation has accelerated. Recently, each innovative mobile product or service seems to beget the next one as the boundaries of the mobile medium continue to be stretched. In the past year, mobile has seen breakthroughs as mobile designers look to leverage location information, gestures, and UI advancements to reduce complexity and provide for more compelling services. In the near future, we’ll also start to see more designers attempt to add voice control and personalisation to improve users’ experience on mobile.

Text messages are opened and read within 4 mins, compared to 48 hours with emails

Infographic sourced from 

Interested in SMS Marketing then visit our website to find out more about our products and services or call us on 01484 911 912.  

SMS is still the most prevalent messaging service

Article sourced from

With 61% of respondents stating they own a smartphone today, 91% of this demographic reported using SMS regularly, despite having the ability to access different OTT/IM messaging services on their device.

The follow results where found from a survey on 1,000 mobile US device users:

  • 65% of the most prolific SMS users stated they needed SMS today with 45% of these saying they would be lost without it – even though they have easy access to OTT/IM services on a smartphone.
  • Reliance on SMS was particularly high among younger users aged 18-25 (79%).
  • When asked about preference of SMS over OTT/IM messaging services, smartphone owners said the main reasons for using SMS were core service capabilities, including speed of delivery (47%), reach (43%) and reliability (38%).

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Infographic: The power and growth of mobile marketing

Infographic sourced from

The power and growth of mobile marketing

SMileS Comment: 

The statistics and findings from this inforgraphic show that 74% of people use their mobile for texting, 40% for email and 35% for social media – this identifies that SMS allows marketers to reach more people.

If you’re interested in reaching your customers through a timely, direct and personal channel of communication then contact us today on 01484 911912 and we can discuss your SMS Marketing enquiry further. 

The Q. to ask to ensure you pick an SMS provider who best fits your requirements: Part 1

‘The questions to ask the ensure you pick an SMS provider who best fits your requirements’ is a three part feature that will be published throughout the week so keep a look out for Part 2 on Wednesday and Part 3 on Friday. 

What’s in their Product Portfolio? 

Discuss the SMS provider’s product portfolio to determine which approach to SMS Marketing is going to work best for you and you never know they might even have additional services you had not considered using. For example, SMileS offer a SMileS Managed Service, which costs £20 pro rota and by paying for this service we will manage campaigns on your behalf. 

Do you know about pricing?

Questions you need to be asking; price per text credit, set up fees, minimum orders, are there any ongoing account costs e.g. monthly costs, expiry dates on credits, processes for purchasing credits, price plans and lastly ask about the cost to your customers of receiving texts.

Here’s what you need to know about SMileS pricing:

Credits cost 6p but depending on volume the text price will reduce significantly. Credits range from 4p-6p depending on volumes. For full access to the system you pay £10 per month and our minimum order value is £50.  Credits will remain on your account until they’re all used up as we do not attach an expiry time to any credits purchased with us & your account will stay live until you no longer want to use the system even if you haven’t used it for months. Pricing will vary depending on how you intend to use the system, for example if you want to send a large quantity of texts the price per text credit will reduce significantly and the £10 a month fee will be waved in many cases.

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Mobile ads haven’t discouraged mobile users from being receptive to a good deal served up via sms

Article sourced from Mobile Marketing Watch.

According to the latest data presented by YouGov (check out the infographic below), a survey on SMS and mobile phone marketing showed the following:

  • 65% of people like offers on their mobile phones
  • 75% of smartphone users prefer receiving offers via SMS
  • 83% would prefer to receive no more than two offer per month

SMileS Comment: 

Some people have negative perceptions about SMS Marketing, but it seems that the customers themselves like being communicated to via SMS so what’s stopping you? If you’re concerned about the fact that your message may be regarded as spam or unsolicited you can easily overcome this issue by ensuring you go to a reputable SMS provider, like ourselves, who will ensure that your campaigns are legit and fit the appropriate guidelines according to the likes of the Mobile Marketing Association and OFcom. 

If the facts and figures from the YouGov Survey have got you thinking about how you could use SMS as an effective tool of communication why not contact us and we can help you start SMS Marketing today! 

With stamp prices increasing why not communicate via SMS to reduce your costs?

Visit the BBC Website to read the rest of this article. 

A first-class stamp will rise in price from 46p to 60p from 30 April after the regulator lifted some price controls on Royal Mail.

A second-class stamp will go up from 36p to 50p – some 5p below the top price allowed by Ofcom.

The regulator has allowed Royal Mail to set the price of first-class and business mail.

It claimed the future of the universal service was at “severe risk” without relaxing controls.

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SMS is used by 85% of mobile phone users (5 Billion people)

To put this into perspective let’s think about how big is 5.0 billion?

  • Compared to total email users – SMS is three times bigger.
  • Compared to all landline telephones? SMS is 4 times bigger.
  • Compared to Facebook? Over 5 times bigger.

Want to know more? Read the rest of this blog post here.

The primary use worldwide of mobile handsets is SMS

Read the rest of this post here.

So what do we do on our mobile phones? Last year marked a major milestone in the ‘mobile’ industry, where the primary use of the mobile handset is no longer voice calls. The primary use worldwide – and the one with most users today – is SMS text messaging.

SMS text messaging is used by 85% of mobile phone users (5.0 Billion people)  vs voice calls that are only used by 83% of mobile phone users (4.9 Billion people). Apps and mobile web come far lower on our list of preferences. And its good to see that even the USA is finally embracing SMS wholeheartedly. Pew reported in 2011 that the active user level of SMS text messaging had reached 88% of US cellphone owners. That compares to 90% in Pakistan, 91% in Brazil, 91% in China, 96% in Indonesia. Most of Europe has passed the 90% user level years ago for SMS text messaging.

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