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Infographic: SMS Marketing VS Email Marketing

Infographic Sourced from Tatango

There are four key SMS marketing statistics which support SMS Marketing over Email Marketing.

  1. Did you know 90% of all emails are spam? Compare that to only 1% of text messages.
  2. Did you know that only 34% of people use their mobile phones to email? Compare that to 72% of people who use text messaging on their mobile phones.
  3. Did you know that only 22% of all emails are opened? Compare that to 98% of text messages.
  4. Did you know the average person receives 1,216 emails per month? Compare that to only 178 text messages.

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How are Smartphone users using their mobile phones?

SMileS Comment: 

This infographic was sourced from the team at Tatango compiled data from the  Pew Research Centre Internet & American Life Project to understand more about how mobile phone users use their devices. From analysis of this research they created this infographic which we feel supports the idea of using SMS marketing above email marketing to communicate with your customers, as it identifies that your customer is more likely to read a text message than open an email via their mobile device.  Therefore, surely it makes more sense to use SMS marketing as there’s a higher percentage of it being read simply because its the most popular feature on the users phone whereas there’s a lower percentage an email would be read. Overall, you want your message to be communicated effectively to your target market, SMS is the fastest way to achieve this.

Who’s really opting in?

This infographic was sourced from Tatango on MobileMarketingWatch and shows the demographics of who’s opting into SMS campaign. The data shows that men are significantly more likely to opt in to SMS campaigns than women — with 57% of male respondents indicating opt-in opposed to just 33% of female respondents. This is a useful fact for companies using SMS marketing as it identifies that they need to look into their campaigns and identify why their campaigns are more engaging and effective with males than females. By looking into this they can make their campaign more effective by maintaining how they’re engaging males but alter their campaigns slightly to try engage more females. Overall, this should increase the number of people opting in with a better demographic balance and encourage more business. The best approach may be to set up two alternative campaigns one aimed at males and one at females in order to effectively engage both demographics.