Posted by Magic & Sparkle
A recent BBC article highlighted the importance of ensuring you choose a reliable SMS provider. Please see our previous blog post to read this BBC article.
Mobile marketing has become a desirable channel of communication for businesses to contact their target markets. Many companies send texts legitimately by using a reputable SMS provider and the texts you receive from them will be ones you have agreed to receive. However, there are some companies that are sending unsolicited texts by buying mobile number data, some unreliable SMS providers will sell on the contact data you have collected on to database companies.
If you are a victim of unsolicited texts the best advice is to ensure that in future you are careful about giving your mobile number out; read some handy tips for avoiding unsolicited texts in one of our recent blog posts ‘BBC News – Fines threat for credit text message.’