Category Archives: Market Industry

Examples of how and when you could use a keyword to receive inbound enquiries

Keywords can be used in a variety of ways but the main use is for receiving inbound enquiries.

Having a memorable keyword on your advertising and marketing material is an easy way for someone who might be interested in your product or services to get in contact, instead of having to copy down your telephone number, mobile number or website they can simply text in.

Here’s how it would work, the person wanting to place an enquiry would text ‘(Chosen keyword)’ to 67777. You can then respond to this message with a text reply saying ‘Thanks for your enquiry a member of the team will be in contact shortly’ and include a direct link to your website to encourage website traffic, then follow up the lead at an appropriate time.

SMS Marketing is a quick easy way for you to monitor your enquiries as you get statistic reports for all your SMS marketing campaigns which allows you to track how effective this channel of communication is and gain insight into when your call to action is most effective.

A few examples of when you could use a keyword are:

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Why Mobile Will Dominate the Future of Media and Advertising: Part 2

This is the second part of a two part feature ‘Why Mobile will dominate the future of Media and Advertising’, read part 1 here. 

Article sourced from www.theatlantic.com

Cultural Influence on society. More than 2/3 of our time on mobile phones is now used for non-communication activities with the average American spending 94 minutes per day utilising mobile apps vs. 72 minutes of web-based consumption. Mobile is poised to surpass television as the dominant consumer access point for all media. How we experience life, relationships, entertainment, education, exercise and work have been completely transformed because of mobile.

It’s Still Only the First Inning. Despite mobile’s progress and momentum, we’re still only at the beginning of the golden age of mobile. There’s still a huge gap between the rapid adoption of mobile and the budgets assigned to it. Brands will need to more than quadruple their mobile budgets to begin catching up to the level at which consumers are embracing the channel.

Imagine a world in the next 2-3 years, where smart phones are in the hands of every consumer and tablet sales will exceed PCs. It will be a world where global internet users will double, led by mobile usage. At that time, mobile will no longer be a support medium, it will be THE medium.

SMileS Comment:

Whilst reading this article have you realised that you’re spending most of your money in the least engaging advertising platforms? Well why not contact us on 01484 911 912 or visit our website to learn more about our business text messaging service and how you could benefit from using SMS Marketing.   

Why Mobile Will Dominate the Future of Media and Advertising: Part 1

‘Why Mobile will dominate the future of Media and Advertising’  is a two part feature that will be published throughout the week, so keep a look out for Part 2 which will be published later on in the week. 

Article sourced from www.theatlantic.com

While the ad-spend numbers don’t quite match the perceived growth, a closer look shows us that we are actually beginning to enter the golden age of mobile and that the advertising spending will follow. To fully understand this trend, let’s examine the features that characterize the rise of mobile today:

The diversity of tactics in the mobile medium is astounding. Advertisers now have an extremely robust palette of mobile tools to choose from to connect their messages and experiences with their desired audiences thanks to advancements in mobile ad units, mobile search, mobile apps, mobile websites and SMS. Each of these mobile tactics is now being successfully embraced by advertisers to drive brand awareness, consideration, purchases and loyalty.

Innovation has accelerated. Recently, each innovative mobile product or service seems to beget the next one as the boundaries of the mobile medium continue to be stretched. In the past year, mobile has seen breakthroughs as mobile designers look to leverage location information, gestures, and UI advancements to reduce complexity and provide for more compelling services. In the near future, we’ll also start to see more designers attempt to add voice control and personalisation to improve users’ experience on mobile.

How will you build your mobile community?

Article sourced from www.mobile-marketing-blog.net 

Text messaging is the most direct way to stay in touch with your customers. Text messaging is a very personal method of communication because you can reach your customers no matter where they are or what they are doing. To build the most successful mobile marketing campaign possible, you must focus on collecting mobile numbers….the question is how will you get these numbers from your clients and customers?

Think about…..

– Who’s interested in learning the latest news, specials, deals, discounts, solutions, and events being offered by your business?

– Who stands to benefit by getting messages from you that are fast, timely and relevant?

– Clever ways you could collect mobile numbers  by creating a campaign that is in the best interest of your target audience.

– Exciting ways to provide value for your loyal clients. For example, why not create an incentive referral program, for example when current clients refer a new client’s mobile number to you, provide a reward .

Remember anyone who can benefit from your business should be part of your mobile community.

SMileS Comment:

If you would like to discuss SMS Marketing and want further information please visit www.smilessms.com, follow us on Twitter @smilessms or contact us directly on 01484 911 912.

For any resellers who would like to know how to add a business text messaging service & sms technologies to your product portfolio to start generating a revenue stream please call 01484 911 912. 

Text messages are opened and read within 4 mins, compared to 48 hours with emails

Infographic sourced from www.sms-marketing.simplecast.com 

Interested in SMS Marketing then visit our website to find out more about our products and services or call us on 01484 911 912.  

SMS is still the most prevalent messaging service

Article sourced from www.mobilemarketingmagazine.com

With 61% of respondents stating they own a smartphone today, 91% of this demographic reported using SMS regularly, despite having the ability to access different OTT/IM messaging services on their device.

The follow results where found from a survey on 1,000 mobile US device users:

  • 65% of the most prolific SMS users stated they needed SMS today with 45% of these saying they would be lost without it – even though they have easy access to OTT/IM services on a smartphone.
  • Reliance on SMS was particularly high among younger users aged 18-25 (79%).
  • When asked about preference of SMS over OTT/IM messaging services, smartphone owners said the main reasons for using SMS were core service capabilities, including speed of delivery (47%), reach (43%) and reliability (38%).

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Small businesses using mobile marketing see jump in new business

Article sourced from www.internetretailer.com

69% of small businesses consider mobile marketing crucial to their growth in the next five years, but a majority of them have yet to significantly employ mobile marketing tactics, according to a new study of 500 U.S. small business owners by online marketing firm Web.com Group Inc.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” says David Brown, chairman and CEO of Web.com. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

While 60% of small businesses surveyed have a conventional web site, only 26% have a web site with some mobile-optimized pages, the study finds. And only 14% have a stand-alone mobile site. Those who are catering to mobile consumers are reaping benefits: 84% of small businesses with a mobile presence report increases in new business activity directly related to their mobile tactics, the study says.

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The Q. to ask to ensure you pick an SMS provider who best fits your requirements: Part 3

This is the final part of a three part feature ‘The Q. to ask to ensure you pick an SMS provider who best fits your requirements’, read part 1 here and part 2 here.

Do you know the practice guidelines for Mobile Marketing?  

We will help ensure that your SMS Campaigns abide by the Mobile Marketing Association guidelines to ensure that you are getting people to opt in to receive your texts legally, make sure you include opt-out in messages all of which will ensure that your texts won’t be regarded as spam and you won’t receive complaints about your texts. You can also use our SMileS Managed Service where we will cleanse your data – this is a process of stripping out dead numbers, incorrect numbers, landline numbers and numbers that opt out of receiving your texts. This will give you more accurate data and make the whole process a lot simpler for you.

If you’re interested in mobile marketing and want to know more about our SMS business text messaging service and SMS solutions give us a call on 01484 465160.  

The Q. to ask to ensure you pick an SMS provider who best fits your requirements: Part 2

Look out for the final part of this three part feature on Friday, and  if you missed part one you can read it here

What connection does your SMS Operator use?

Ideally you want to pick a SMS operator who connects through a UK SMS gateway. It is much better to use an SMS provider within the country you are sending the texts from. For example, if you pick a provider from outside the UK SMS gateway it is likely to reflect with a bad delivery report with many texts failing to get through to the recipient as the text has had to pass through different networks before being received, making it a timely process.

Anyone who has used the SMileS service will know how quickly are messages are sent and received, call us for a demo if you want to trial our services. 

Ask for some background information about the company so you can get a feel for the company culture and work ethos. 

SMileS are based in Huddersfield, West Yorkshire, made up of a team of 9 local staff that take its customers seriously. Providing a no nonsense solution for businesses and resellers alike, all services are web based and therefore accessible over the Internet enabling usability wherever you are in the world. As a company we like to go that extra mile for our customers, we are always on the other end of the phone to help you with any problems you may be experiencing such as setting up campaigns. In addition, we will help advise you on the best ways to approach SMS Marketing to help make your campaigns effective and ensure you’re abiding by Mobile Marketing Association guidelines. We are not necessarily the cheapest SMS provider but we make up for it by offering excellent customer service, read our customer testimonials and case studies to see what our customers say about SMileS. 

Infographic: The power and growth of mobile marketing

Infographic sourced from www.mashable.com

The power and growth of mobile marketing

SMileS Comment: 

The statistics and findings from this inforgraphic show that 74% of people use their mobile for texting, 40% for email and 35% for social media – this identifies that SMS allows marketers to reach more people.

If you’re interested in reaching your customers through a timely, direct and personal channel of communication then contact us today on 01484 911912 and we can discuss your SMS Marketing enquiry further.