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Examples of how and when you could use a keyword to receive inbound enquiries

Keywords can be used in a variety of ways but the main use is for receiving inbound enquiries.

Having a memorable keyword on your advertising and marketing material is an easy way for someone who might be interested in your product or services to get in contact, instead of having to copy down your telephone number, mobile number or website they can simply text in.

Here’s how it would work, the person wanting to place an enquiry would text ‘(Chosen keyword)’ to 67777. You can then respond to this message with a text reply saying ‘Thanks for your enquiry a member of the team will be in contact shortly’ and include a direct link to your website to encourage website traffic, then follow up the lead at an appropriate time.

SMS Marketing is a quick easy way for you to monitor your enquiries as you get statistic reports for all your SMS marketing campaigns which allows you to track how effective this channel of communication is and gain insight into when your call to action is most effective.

A few examples of when you could use a keyword are:

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How will you build your mobile community?

Article sourced from www.mobile-marketing-blog.net 

Text messaging is the most direct way to stay in touch with your customers. Text messaging is a very personal method of communication because you can reach your customers no matter where they are or what they are doing. To build the most successful mobile marketing campaign possible, you must focus on collecting mobile numbers….the question is how will you get these numbers from your clients and customers?

Think about…..

– Who’s interested in learning the latest news, specials, deals, discounts, solutions, and events being offered by your business?

– Who stands to benefit by getting messages from you that are fast, timely and relevant?

– Clever ways you could collect mobile numbers  by creating a campaign that is in the best interest of your target audience.

– Exciting ways to provide value for your loyal clients. For example, why not create an incentive referral program, for example when current clients refer a new client’s mobile number to you, provide a reward .

Remember anyone who can benefit from your business should be part of your mobile community.

SMileS Comment:

If you would like to discuss SMS Marketing and want further information please visit www.smilessms.com, follow us on Twitter @smilessms or contact us directly on 01484 911 912.

For any resellers who would like to know how to add a business text messaging service & sms technologies to your product portfolio to start generating a revenue stream please call 01484 911 912. 

SMileS Customer Case Study: Alexandra House Spa

Alexandra House Spa became a SMileS customer back in 2009. The spa already had a large database (1200 people) so they already had all the details needed to set up SMS Campaigns and customers were happy to opt in to receive texts. The Spa use our SMileS portal to inform customers about upcoming offers and promotions on treatments, events the Spa is hosting, inform customers of discounted appointments and to fill up any spare appointments they may have available. This method has proved to be a great success for Maxine as she can use the system as and when she pleases as the portal is online and straightforward to use which means she can easily operate it herself.

Maxine Stead, Owner of Alexandra House Spa said

“SMileS have been a great SMS provider for the spa – on the few occasions when we have spare appointments in the diary we text some of our clients with a very special last minute offer and we always get an immediate response and generally fill most of the appointments. It’s great value for money.

Our customers sign up to the text service when they complete the consultation form on their first visit. We also advertise it in our newsletters. They love getting a special offer and they seem to feel like it’s an added bonus when it’s a good price and also its last minute so it seems like an extra special treat. Generally the phone starts ringing as soon as the text has been sent!”

SMileS Customer Case Study: Huddersfield Giants

Huddersfield Giants use our SMileS SMS software to keep in touch with their customers. It’s a great way for them to keep in contact with their season ticket holders but through a cost effective and fast channel of communication.

The type of SMS texts the Giants would send out are messages offering various different discounts and promotions for up and coming games/matches. Their first campaign was so successful that they then started to contact the non season ticket holder side of their fan base, again offering various discount on adult and child ticket prices. Here is an example of a message that was sent “Cup Round 5 v Wolves – Sat 8th May k/o 2.30pm @ Galpharm Stadium £12 Adults £6 Conc. Junior Season Ticket holders free! Forward msg to fellow Giants fans!”

“The service from SMileS was first class and very supportive from start to finish. We look forward to working with them again in the 2010 season.” James Brammer – Huddersfield Giants.

Recently the Giants have looked at using our “Keyword and Shortcode” service. They are currently building up to using this for the 2011 season for fans to vote for the man of the match and also to enter competitions at half time.

Calling all restaurants! Are you using SMS marketing…here is how you could make it work for your restaurant & stand out from the competitors

Article sourced from www.colourpresents.com

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Competition is fierce in the restaurant industry in today’s economy as restaurant owners are finding it increasingly difficult to fill their tables on a nightly basis. It doesn’t matter what the cuisine is or the posh nature of the establishment: the recession has hit this industry hard, to the point where every restaurant is scrambling for ways to effectively market themselves in matchless manners.

Forget about traditional promotion studies on studies show that mobile promotion and campaign video e-mail are the most effective forms of promotion in today’s world. The beauty of mobile promotion is that you can effectively utilize SMS text messages to build an opt-in database of strong and targeted potential customers much simpler than thought feasible by traditional print media and do it cost-effectively as well where your restaurant mobile promotion actually costs less!

With that in mind, here are mobile business-building steps you must take to insure your restaurant can compete in today’s recessionary times for effective restaurant promotion:

1. Purchase a mobile keyword and brand your restaurant around it

Effective restaurant promotion begins with this step. Your mobile keyword can be a version of your restaurant name or you can make it generic if you’d like (text HOTDEALS to 69302 as an example but beware, mobile text message promotion has become so popular plenty of strong generic keywords are already taken)

Together with your mobile keyword in place, generate a value offer to entice your future customers to opt-into your campaigns. (for example, text to 69302 and get 5% off your bill). The better the offer, the more people will opt-in. When people text your offer on their cell rings, they will immediately be sent a coupon to their rings to redeem at your restaurant ( a coupon they can’t forget at home) and you can market to them in the future whenever you like with more valuable offers to keep them coming back repeatedly.

Reference your keyword on all of your promotional items, (net site, restaurant signage, business cards, receipts, billboards, and yes even print promotion in case you still can’t make the break from traditional promotion) and you’ll build your opt-in database quickly.

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