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The benefit of using social media as a SMB

Article sourced from ‘eMarketer digital intelligence’. Read the full article here.

Small and medium-sized businesses (SMBs) surveyed in April 2011 by Pitney Bowes rated social media as highly cost-effective and easy to use, rivalling email in its benefits. More than seven in 10 SMBs surveyed by social marketing platform Roost in May said social media was effective as a marketing channel, and nearly 90% thought it was at least somewhat important to their marketing efforts.

“Creating a profile on a social network” was named the most effective marketing or advertising tactic used according to the nearly 5,000 local business owners polled by Merchant Circle in June 2011. Additionally, 34% of respondents in the Deluxe Corp. study who had used social media said it helped them reach new potential customers and 15% said it increased sales.

SMileS Comment;

Me Consultancy Ltd is an example of a SMB using social media to provide us with exposure. Social marketing has been a great networking tool helping us to generating new business and strengthening our relationship with current contacts. Firstly, we developed our ‘Linked In Company profile’ account which is our primary method of networking. SMileS which is ME Consultancy sister company even generated business from an event group on ‘Linked In’ as our SMS Software was used to send out text messages reminders to inform members of group all the relevant information they would need in order to attend the event. This shows how we have used the social media site ‘Linked In’ to network with the right sort of people effectively generating business. Read the rest of this entry

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