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Small businesses using mobile marketing see jump in new business

Article sourced from www.internetretailer.com

69% of small businesses consider mobile marketing crucial to their growth in the next five years, but a majority of them have yet to significantly employ mobile marketing tactics, according to a new study of 500 U.S. small business owners by online marketing firm Web.com Group Inc.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” says David Brown, chairman and CEO of Web.com. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

While 60% of small businesses surveyed have a conventional web site, only 26% have a web site with some mobile-optimized pages, the study finds. And only 14% have a stand-alone mobile site. Those who are catering to mobile consumers are reaping benefits: 84% of small businesses with a mobile presence report increases in new business activity directly related to their mobile tactics, the study says.

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The benefit of using social media as a SMB

Article sourced from ‘eMarketer digital intelligence’. Read the full article here.

Small and medium-sized businesses (SMBs) surveyed in April 2011 by Pitney Bowes rated social media as highly cost-effective and easy to use, rivalling email in its benefits. More than seven in 10 SMBs surveyed by social marketing platform Roost in May said social media was effective as a marketing channel, and nearly 90% thought it was at least somewhat important to their marketing efforts.

“Creating a profile on a social network” was named the most effective marketing or advertising tactic used according to the nearly 5,000 local business owners polled by Merchant Circle in June 2011. Additionally, 34% of respondents in the Deluxe Corp. study who had used social media said it helped them reach new potential customers and 15% said it increased sales.

SMileS Comment;

Me Consultancy Ltd is an example of a SMB using social media to provide us with exposure. Social marketing has been a great networking tool helping us to generating new business and strengthening our relationship with current contacts. Firstly, we developed our ‘Linked In Company profile’ account which is our primary method of networking. SMileS which is ME Consultancy sister company even generated business from an event group on ‘Linked In’ as our SMS Software was used to send out text messages reminders to inform members of group all the relevant information they would need in order to attend the event. This shows how we have used the social media site ‘Linked In’ to network with the right sort of people effectively generating business. Read the rest of this entry