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Current state of Social Media

Social Media has become a much more powerful marketing tool with the development of Facebook, Twitter, Linked In and You tube which gives businesses another channel of communication which they can use to reach out to their target audience and marketing their products and services.

However, many SME’s don’t recognize that even if your not a big brand social media is still a very influential tool for communicating your marketing message to your target audience. The main advantage of social media is the large quantity of people you can access from having a Facebook page to people following you on Twitter. To stress this point please take a look at the infograph below sourced from ‘One Lily Creative Agency’ which identifies just how many people (potential customers) are actively using social media sites, which stresses the important for businesses to use social media sites as part of their marketing activities.

'Current State of Social Media' sourced from 'One Lily Creative Agency'

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