Blog post sourced from Business2Community
Researchers estimate that in 2011, some eight trillion SMS messages were sent. In fact, close to 200,000 texts are now transmitted every second. What’s more, the Mobile Marketing Association (MMA) reports that virtually all (97%) of SMS messages are opened –and a whopping 83% are opened within the first hour.
If you are wondering how SMS marketing can work for your organisation,here are some of the most successful ways savy marketers are taking advantage of the power of text messaging.
1. Local Marketing. Once you’re equipped with accurate data regarding segmentation, sentiment analysis, etc, you can send customers targeted SMS messaging relevant to local happenings. Customers increasingly expect companies to know what they “like” and what makes them unique. Once you start combining data across channels, you can develop a detailed picture of consumer behavior, so you can specifically tailor your messages with a local, more personalised flair.
2. Event Marketing. A conference, trade show, or other event is an opportunity to implement strategies akin to “hyper-local” marketing. SMS messaging allows you to quickly and conveniently update attendees with agenda alerts, schedule changes, speaker announcements, logistics information, etc.
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Spicers, a New Zealand financial planning and investment firm incorporated an SMS marketing segment into their latest radio campaign. The campaign offered three different ways in which consumers could interact with the advertisement: text, internet and a free phone number. The results were simply staggering, with SMS the preferred method of interaction by 75% of respondents. Statistically, the mobile marketing component of this campaign tripled the number of responses compared with those received via the telephone and internet.
SMS is a forward thinking method of communication and judging from these results it is becoming a popular avenue chosen by respondents. SMS Marketing is a great opportunity for companies as it’s a faster method of communication than post, email or telephone. In addition, companies can monitor the success of their SMS marketing whereas with post and email it’s harder to trace. SMS messaging is still the most used feature on mobile devices even with the advancements of Smartphone’s making applications and the internet easily accessible. Businesses really need to realise the potential and opportunities of using SMS marketing with it being such a cost effective method of communication.