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Kodajo allows you to:

• Create a profile on our directory listing your business
• List your services, products, jobs & special offers
• Get free exposure for your business to potential customers
• Connect, network & share with other businesses
• Find new opportunities for your business to grow

We thought having a profile on Kodajo was another great way to advertise what we do, kind of like a second website – along with our social media profiles! 

Click on the images to visit our Kodajo profiles and learn more about our products and services.

Kodajo - SMileS SMS profile

Kodajo - ME Consultancy Ltd profile

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Starbucks build up rewards program via instore call to action

Article sourced from www.mobilemarketer.com

Starbucks is ramping up its mobile strategy and encouraging consumers to sign up for its My Starbucks Rewards program via an in-store call to action.

Via the My Starbucks Rewards program, consumers can earn rewards when they pay with their Starbucks Card. Free drinks and refills are one of the perks of the program.

“Starbucks is wise to include SMS in its broad mobile portfolio, while its augmented reality app got, pardon the pun, all the buzz this season, it’s text messaging product is inclusive of nearly all patrons.” said Jeff Hasen, chief marketing officer at HipCricket.

The SMS call to action is featured in a small framed poster and is positioned near the drink counter so that when consumers wait for their drinks they can text-in to be part of the My Starbucks Rewards program. The poster reads “Your next drink could be free.”Consumers are then encouraged to register with any Starbucks Card and they’ll be on their way to getting free drinks and refills, no membership fee and free balance protection.

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UK Mobile Retail Traffic to triple over Christmas

Sourced from ‘Mobile Marketing’

An unprecedented 15% of people in the UK browsing retail sites over the Christmas period are expected to do so through a mobile device, according to cloud analytic-based findings based on the IBM Coremetrics Benchmark, which gathers real-time data directly from the sites of more than 150 UK retailers by IBM. Online shopping sales in November – as retailers launch earlier seasonal promotions – are expected to grow by as much as 10% against November 2010.

In October, 12% of people used a mobile device to log onto a retailer’s site, up from 3.7% in October 2010, with 11% of all online sales in October, up from 3.1% in October 2010.

SMileS Comment:

This is a great time if your not already using mobile marketing to start!! Within your SMS message you could include a link to your website, therefore encouraging customers to browse your website which could result in a purchase. And as consumer purchasing behaviour is changing with the advancements of M-Commerce you can ensure that your are adapting to consumer purchasing habits to meet current customer wants and needs.

And clearly judging from this graph many companies agree with us and are increasing their advertising spend on Mobile Marketing. With it being on the rise you need to make sure you keep up with current marketing trends otherwise your competitors may be communicating directly with your target market and in turn stealing potential or existing customers!

The rise and fall of Mobile Advertising Spending sourced from Microsoft Tag Blog - http://tag.microsoft.com/community/blog/t/the_rise_and_fall_of_advertising_media.aspx

Want to find out more about Mobile Marketing? Well why not visit our SMileS Website to learn about our online portal or call us directly on 01484 465160.

Infographic: SMS Marketing VS Email Marketing

Infographic Sourced from Tatango

There are four key SMS marketing statistics which support SMS Marketing over Email Marketing.

  1. Did you know 90% of all emails are spam? Compare that to only 1% of text messages.
  2. Did you know that only 34% of people use their mobile phones to email? Compare that to 72% of people who use text messaging on their mobile phones.
  3. Did you know that only 22% of all emails are opened? Compare that to 98% of text messages.
  4. Did you know the average person receives 1,216 emails per month? Compare that to only 178 text messages.

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SMileS exhibit at Techmesh IT & Telecoms EXPO 2011

ME Consultancy Ltd had a great day exhibiting at the Techmesh IT & Telecoms EXPO last Thursday at Leeds Royal Armouires.

The conference was a great day for us which started at the early time of 7am to avoid the busy traffic in Leeds (which we still got stuck in). We arrived at the conference for around 8.15am and finished setting up our stand. Which didn’t take too long as Mark and Paul had already taken over the majority of our stuff the day before along with our very heavy Touch Tower; which we take along to many conferences and can be very tricky to transport, however this conference was on the ground floor which made it all a lot easier! And thanks to the guys working at Royal Armouires who helped us get the touch tower in and out of the car (see our slideshow for photos.)

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Although we were exhibiting as ME Consultancy Ltd we focused most of our efforts on promoting SMileS our SMS marketing software platform. Which turned out to be a great success with many fellow exhibitors and delegates taking a great interest in our SMileS SMS online platform; leading to some great new contacts and business prospects.

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How are Smartphone users using their mobile phones?

SMileS Comment: 

This infographic was sourced from www.tatango.com the team at Tatango compiled data from the  Pew Research Centre Internet & American Life Project to understand more about how mobile phone users use their devices. From analysis of this research they created this infographic which we feel supports the idea of using SMS marketing above email marketing to communicate with your customers, as it identifies that your customer is more likely to read a text message than open an email via their mobile device.  Therefore, surely it makes more sense to use SMS marketing as there’s a higher percentage of it being read simply because its the most popular feature on the users phone whereas there’s a lower percentage an email would be read. Overall, you want your message to be communicated effectively to your target market, SMS is the fastest way to achieve this.

SMS marketing gives campaigns that added power

Article sourced from; ‘Mobile Marketing Magazine’

As the mobile industry comes of age and becomes more sophisticated, it’s widely predicted that more companies will choose to spend a larger percentage of their marketing budget on mobile advertising and applications. At this point, the benefits of SMS become clear; campaigns need to leverage the power and reach of SMS, using it to support their overall marketing strategies, using messaging as the main means of driving customers to the internet.

This view was echoed by some of the world’s biggest brands at the latest Mobile Marketing Association Forum in Singapore. Gavin Mehrotra, director of International media for the Coca-Cola Company, started his presentation stating categorically that: “SMS is the number 1 priority at Coca-Cola in mobile” and that you need it to reach just about every person on the planet. That’s quite a statement from someone working for probably the best-known brand in the world.

We also know that SMS gives a campaign the added power to communicate with your target customer and build on the relationship you have with them, based on permission and trust. Adding SMS to a campaign allows consumers to text for more information, so the follow-up is able to become more targeted; we have seen this work in every sector.

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As smartphone addiction takes over the UK businesses identify the opportunity of using SMS marketing software

Iphone

Blackberry

 

 

 

 

 

 

 

 

 

 

 

The BlackBerry has been jokingly referred to as the “CrackBerry” for some time – now new evidence has emerged of how smartphone “addiction” is affecting the way we behave in Britain.

Research for Ofcom has shown more than a third of adults and a majority of teenagers classify themselves as highly addicted to their smartphone including devices such as the iPhone, BlackBerry and Android phones.

Smartphone owners are more likely to have their phones switched on 24 hours a day and are more inclined to flout requests to switch the devices off in cinemas and theatres than regular mobile phone users, the report for the communications regulator found.
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Calling all restaurants! Are you using SMS marketing…here is how you could make it work for your restaurant & stand out from the competitors

Article sourced from www.colourpresents.com

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Competition is fierce in the restaurant industry in today’s economy as restaurant owners are finding it increasingly difficult to fill their tables on a nightly basis. It doesn’t matter what the cuisine is or the posh nature of the establishment: the recession has hit this industry hard, to the point where every restaurant is scrambling for ways to effectively market themselves in matchless manners.

Forget about traditional promotion studies on studies show that mobile promotion and campaign video e-mail are the most effective forms of promotion in today’s world. The beauty of mobile promotion is that you can effectively utilize SMS text messages to build an opt-in database of strong and targeted potential customers much simpler than thought feasible by traditional print media and do it cost-effectively as well where your restaurant mobile promotion actually costs less!

With that in mind, here are mobile business-building steps you must take to insure your restaurant can compete in today’s recessionary times for effective restaurant promotion:

1. Purchase a mobile keyword and brand your restaurant around it

Effective restaurant promotion begins with this step. Your mobile keyword can be a version of your restaurant name or you can make it generic if you’d like (text HOTDEALS to 69302 as an example but beware, mobile text message promotion has become so popular plenty of strong generic keywords are already taken)

Together with your mobile keyword in place, generate a value offer to entice your future customers to opt-into your campaigns. (for example, text to 69302 and get 5% off your bill). The better the offer, the more people will opt-in. When people text your offer on their cell rings, they will immediately be sent a coupon to their rings to redeem at your restaurant ( a coupon they can’t forget at home) and you can market to them in the future whenever you like with more valuable offers to keep them coming back repeatedly.

Reference your keyword on all of your promotional items, (net site, restaurant signage, business cards, receipts, billboards, and yes even print promotion in case you still can’t make the break from traditional promotion) and you’ll build your opt-in database quickly.

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Have you heard about Geo-Targeting? The latest advancement within SMS Marketing

Geo Targeting allows you to target particular areas with different messages or when people are in close vicinity of a particular store.

  • Geographic Messaging Services Platform (GMSP) as a hosted service, tracks opt-in subscribers’ locations on behalf of the service provider and pushes mobile content to the subscriber when and where is appropriate – based on the advertising campaign developed and managed by the 1020 Placecast platform.Alcatel-Lucent’s GMSP leverages algorithms developed at Bell Labs to create a “geo-fence” around a particular mobile user or physical location. This enables messages, promotions and ads to reach subscribers at the most appropriate time and place. When a mobile phone user crosses a given “fence,” it triggers the delivery of an SMS text message or multimedia message that is relevant to that individual and that location, such as a promotion for a particular store, or the presence of a friend or associate in the area.

To read the rest of this article go to; http://bit.ly/p2wE8q

SMileS Comment;

GMSP is helping to make SMS marketing even more affective by using innovative technology to make consumer engagement even more effective. More and more companies have recognised the advantages of using SMS marketing to easily communicate with their target market; but geo-fence takes it one step further allowing companies to be more direct when delivering messages by having relevant marketing messages which can be altered depending on location. The use of GMSP is highly beneficial for companies as it allows them to communicate more effectively with varying target markets; by having SMS messages which relate to specific customers in specific areas should help generate a stronger call to action as the message should enhance engagement. Making a message more relevant is a key contributing factor in making a respondent act on the message they receive, and in turn should help to generate sales.