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Examples of how and when you could use a keyword to receive inbound enquiries

Keywords can be used in a variety of ways but the main use is for receiving inbound enquiries.

Having a memorable keyword on your advertising and marketing material is an easy way for someone who might be interested in your product or services to get in contact, instead of having to copy down your telephone number, mobile number or website they can simply text in.

Here’s how it would work, the person wanting to place an enquiry would text ‘(Chosen keyword)’ to 67777. You can then respond to this message with a text reply saying ‘Thanks for your enquiry a member of the team will be in contact shortly’ and include a direct link to your website to encourage website traffic, then follow up the lead at an appropriate time.

SMS Marketing is a quick easy way for you to monitor your enquiries as you get statistic reports for all your SMS marketing campaigns which allows you to track how effective this channel of communication is and gain insight into when your call to action is most effective.

A few examples of when you could use a keyword are:

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SMileS Customer Case Study: Huddersfield Giants

Huddersfield Giants use our SMileS SMS software to keep in touch with their customers. It’s a great way for them to keep in contact with their season ticket holders but through a cost effective and fast channel of communication.

The type of SMS texts the Giants would send out are messages offering various different discounts and promotions for up and coming games/matches. Their first campaign was so successful that they then started to contact the non season ticket holder side of their fan base, again offering various discount on adult and child ticket prices. Here is an example of a message that was sent “Cup Round 5 v Wolves – Sat 8th May k/o 2.30pm @ Galpharm Stadium £12 Adults £6 Conc. Junior Season Ticket holders free! Forward msg to fellow Giants fans!”

“The service from SMileS was first class and very supportive from start to finish. We look forward to working with them again in the 2010 season.” James Brammer – Huddersfield Giants.

Recently the Giants have looked at using our “Keyword and Shortcode” service. They are currently building up to using this for the 2011 season for fans to vote for the man of the match and also to enter competitions at half time.