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Starbucks build up rewards program via instore call to action

Article sourced from www.mobilemarketer.com

Starbucks is ramping up its mobile strategy and encouraging consumers to sign up for its My Starbucks Rewards program via an in-store call to action.

Via the My Starbucks Rewards program, consumers can earn rewards when they pay with their Starbucks Card. Free drinks and refills are one of the perks of the program.

“Starbucks is wise to include SMS in its broad mobile portfolio, while its augmented reality app got, pardon the pun, all the buzz this season, it’s text messaging product is inclusive of nearly all patrons.” said Jeff Hasen, chief marketing officer at HipCricket.

The SMS call to action is featured in a small framed poster and is positioned near the drink counter so that when consumers wait for their drinks they can text-in to be part of the My Starbucks Rewards program. The poster reads “Your next drink could be free.”Consumers are then encouraged to register with any Starbucks Card and they’ll be on their way to getting free drinks and refills, no membership fee and free balance protection.

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