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SMileS & MEC at Kirklees Business Conference 2011

Yesterday was the long awaited Kirklees Business Conference. We were proud sponsors of the event and the day was a great success for all involved for generating new contacts and generating potential business leads.

On the day we were exhibiting on stands 24 & 25 and joined forces with Code Blue communications to combine our resources and offer a wider range of products and services for our clients. We also exhibited as SMileS SMS – our online SMS platform. We had a great reception from many delegates at the conference with many wanting to learn more about SMS marketing and many had heard of SMileS before.

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As a sponsor of the event we sent out a reminder text to all members who had registered their mobile number for the event, which was a great start of for introducing what we do when people visited our stand. The conference had a brilliant friendly atmosphere, not only did we see many familiar faces but met lots of potential new contacts. We also got a chance to visit some of the great seminars that were running throughout the day including ‘Nicky Pattinson – Show Business Selling’ and ‘Dean Hoyle – A frank Q&A with Kirklees highest profile entrepreneur ‘. In Dean Hoyle’s seminar he answered questions from the audience. Prior to the seminar Danny Mathuru had asked each person attending the seminar to think of a question they wanted to ask; and from this eleven were selected. Within those questions selected was from Mark Evans, the owner of SMileS & MEC. The question he asked Dean was ‘No matter how nicely you try to treat people around you, some people can shock you at how they behave in return. Did this ever worry you, but more importantly, how did you respond?’ Dean’s answer would make your jaw drop, his biggest rival had spoken to all its suppliers and forced them to stop supplying Dean, meaning he lost 70% of his supplies overnight.  Rather than let this get him down, Dean turned the card industry upside down, he employed a team of designers, printers etc all in house meaning he no longer relied on those previous suppliers.  This made Dean’s business very agile and stripped the inflated costs out too.  Dean came back stronger, cheaper and more profitable.  And the rest is history, well done Dean.

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