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Calling all restaurants! Are you using SMS marketing…here is how you could make it work for your restaurant & stand out from the competitors

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Competition is fierce in the restaurant industry in today’s economy as restaurant owners are finding it increasingly difficult to fill their tables on a nightly basis. It doesn’t matter what the cuisine is or the posh nature of the establishment: the recession has hit this industry hard, to the point where every restaurant is scrambling for ways to effectively market themselves in matchless manners.

Forget about traditional promotion studies on studies show that mobile promotion and campaign video e-mail are the most effective forms of promotion in today’s world. The beauty of mobile promotion is that you can effectively utilize SMS text messages to build an opt-in database of strong and targeted potential customers much simpler than thought feasible by traditional print media and do it cost-effectively as well where your restaurant mobile promotion actually costs less!

With that in mind, here are mobile business-building steps you must take to insure your restaurant can compete in today’s recessionary times for effective restaurant promotion:

1. Purchase a mobile keyword and brand your restaurant around it

Effective restaurant promotion begins with this step. Your mobile keyword can be a version of your restaurant name or you can make it generic if you’d like (text HOTDEALS to 69302 as an example but beware, mobile text message promotion has become so popular plenty of strong generic keywords are already taken)

Together with your mobile keyword in place, generate a value offer to entice your future customers to opt-into your campaigns. (for example, text to 69302 and get 5% off your bill). The better the offer, the more people will opt-in. When people text your offer on their cell rings, they will immediately be sent a coupon to their rings to redeem at your restaurant ( a coupon they can’t forget at home) and you can market to them in the future whenever you like with more valuable offers to keep them coming back repeatedly.

Reference your keyword on all of your promotional items, (net site, restaurant signage, business cards, receipts, billboards, and yes even print promotion in case you still can’t make the break from traditional promotion) and you’ll build your opt-in database quickly.

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