Article sourced from www.mobilemarketingmagazine.com
With 61% of respondents stating they own a smartphone today, 91% of this demographic reported using SMS regularly, despite having the ability to access different OTT/IM messaging services on their device.
The follow results where found from a survey on 1,000 mobile US device users:
- 65% of the most prolific SMS users stated they needed SMS today with 45% of these saying they would be lost without it – even though they have easy access to OTT/IM services on a smartphone.
- Reliance on SMS was particularly high among younger users aged 18-25 (79%).
- When asked about preference of SMS over OTT/IM messaging services, smartphone owners said the main reasons for using SMS were core service capabilities, including speed of delivery (47%), reach (43%) and reliability (38%).