Article sourced from www.mobilemarketer.com
Mobile-connected devices to reach 10B by 2012
More than 10.3 billion mobile-connected devices will be available by 2016. According to the report, the expected mobile growth will stem from three increasing factors – content, new devices and more sophisticated features.
“It is an enormous opportunity for marketers to increasingly test mobile marketing possibilities, ranging from SMS to full-blown cross-channel campaigns and activities where mobile plays a central role,” said Kevin Petschow, spokesman for Cisco, San Jose, CA.
Mobile data traffic overall is expected to increase a whopping 18-fold by 2016, showing how consumers are consistently and steadily using their mobile devices more.
For marketers, the data is proof that mobile is a growing channel to target a broad group of consumers.
Additionally, the research proves that carriers and manufacturers need to up their game with increased coverage and Wi-Fi for consumers so that brands have the opportunity to interact with users via mobile marketing.
Over the last decade, texting or SMS has become the social messaging medium of choice. Judging from this Cisco report and many other market industry articles Mobile Marketing is set for big things in 2012 with more businesses increasing their mobile marketing spend as they realise the opportunities of using this channel of communication. As a company we want to help you effectively engage with your target market through texting so why not contact us today to find out more about how you could implement Mobile Marketing today.