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SMileS Customer Case Study: Huddersfield Giants

Huddersfield Giants use our SMileS SMS software to keep in touch with their customers. It’s a great way for them to keep in contact with their season ticket holders but through a cost effective and fast channel of communication.

The type of SMS texts the Giants would send out are messages offering various different discounts and promotions for up and coming games/matches. Their first campaign was so successful that they then started to contact the non season ticket holder side of their fan base, again offering various discount on adult and child ticket prices. Here is an example of a message that was sent “Cup Round 5 v Wolves – Sat 8th May k/o 2.30pm @ Galpharm Stadium £12 Adults £6 Conc. Junior Season Ticket holders free! Forward msg to fellow Giants fans!”

“The service from SMileS was first class and very supportive from start to finish. We look forward to working with them again in the 2010 season.” James Brammer – Huddersfield Giants.

Recently the Giants have looked at using our “Keyword and Shortcode” service. They are currently building up to using this for the 2011 season for fans to vote for the man of the match and also to enter competitions at half time.

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SMileS & Seabrook Crisps working together, are you doing all you can to encourage working with fellow businesses in Yorkshire?

Seabrook’s  is based in Bradford  and in the 65 years since they’ve been in business the company has grown into a £28 million brand and is still very much a family run business. SMileS setup a SMS campaign which was based on encouraging people to text in a keyword (CRISPS) to a shortcode (67777) a text response would then be received which contained a link to the Seabrook website where they could access a 50% discount code which could be used for online purchases. This is a great offer for Seabrook’s consumers as they can bulk buy online and then use their 50% discount from texting in the keyword. Seabrook’s website allows you to purchases products from their whole product portfolio and you can even mix ‘n’ match to create a customised box of crisps; each box contains 48 spaces. Packaging and Delivery is charged at £5 for your first box and then £2 for every other box in a single order. Purchase here

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