Author Archives: Magic & Sparkle

How will you build your mobile community?

Article sourced from www.mobile-marketing-blog.net 

Text messaging is the most direct way to stay in touch with your customers. Text messaging is a very personal method of communication because you can reach your customers no matter where they are or what they are doing. To build the most successful mobile marketing campaign possible, you must focus on collecting mobile numbers….the question is how will you get these numbers from your clients and customers?

Think about…..

– Who’s interested in learning the latest news, specials, deals, discounts, solutions, and events being offered by your business?

– Who stands to benefit by getting messages from you that are fast, timely and relevant?

– Clever ways you could collect mobile numbers  by creating a campaign that is in the best interest of your target audience.

– Exciting ways to provide value for your loyal clients. For example, why not create an incentive referral program, for example when current clients refer a new client’s mobile number to you, provide a reward .

Remember anyone who can benefit from your business should be part of your mobile community.

SMileS Comment:

If you would like to discuss SMS Marketing and want further information please visit www.smilessms.com, follow us on Twitter @smilessms or contact us directly on 01484 911 912.

For any resellers who would like to know how to add a business text messaging service & sms technologies to your product portfolio to start generating a revenue stream please call 01484 911 912. 

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Text messages are opened and read within 4 mins, compared to 48 hours with emails

Infographic sourced from www.sms-marketing.simplecast.com 

Interested in SMS Marketing then visit our website to find out more about our products and services or call us on 01484 911 912.  

#MYnetworkWKF

The Queen comes to the MYnetwork Jubilee Party

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Today’s June meet up was Jubilee themed, Sara from our team even made a cake that one would say was ‘fit for the Queen!’ Visit our Facebook Page ‘ME Consultancy Ltd’ to see photos taken at today’s meet up. 

Once again thank you to all our fantastic MYnetworkers that make these events such a success and of course our MYnetwork partners  ‘The Mid Yorkshire Chamber of Commerce’‘Ramsdens Solicitors’ and ‘The Media Centre’

The next MYnetwork event will be our MYnetwork Wakefield launch event which will take place on Friday 13th July at the Priory Bar in Wakefield from 12.30pm – 1.30pm. 

If you want to find out more about this networking group you can join the Mid Yorkshire Network  Linked In Group or Follow @MidYorkshireNET on Twitter. You can also visit The Media Centre website to see a video footage at May’s meet up produced  by Simon Bishop from Bish Bash Media. 

MYnetwork feature in The Huddersfield Examiner

You can see the original copy of the MYnetwork feature on The Huddersfield Examiner website or see page 8 of the digital version of the Kirklees Business News. 

SMS is still the most prevalent messaging service

Article sourced from www.mobilemarketingmagazine.com

With 61% of respondents stating they own a smartphone today, 91% of this demographic reported using SMS regularly, despite having the ability to access different OTT/IM messaging services on their device.

The follow results where found from a survey on 1,000 mobile US device users:

  • 65% of the most prolific SMS users stated they needed SMS today with 45% of these saying they would be lost without it – even though they have easy access to OTT/IM services on a smartphone.
  • Reliance on SMS was particularly high among younger users aged 18-25 (79%).
  • When asked about preference of SMS over OTT/IM messaging services, smartphone owners said the main reasons for using SMS were core service capabilities, including speed of delivery (47%), reach (43%) and reliability (38%).

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ME Consultancy feature in Business Link Magazine

ME Consultancy have featured in this month’s Business Link Magazine, to see the feature in full please visit the Business Link online magazine, pg 47

SMileS SMS feature in The Huddersfield Eye Magazine

You can see the original copy of our feature on page 12 in the Huddersfield Eye online magazine.

Small businesses using mobile marketing see jump in new business

Article sourced from www.internetretailer.com

69% of small businesses consider mobile marketing crucial to their growth in the next five years, but a majority of them have yet to significantly employ mobile marketing tactics, according to a new study of 500 U.S. small business owners by online marketing firm Web.com Group Inc.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” says David Brown, chairman and CEO of Web.com. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

While 60% of small businesses surveyed have a conventional web site, only 26% have a web site with some mobile-optimized pages, the study finds. And only 14% have a stand-alone mobile site. Those who are catering to mobile consumers are reaping benefits: 84% of small businesses with a mobile presence report increases in new business activity directly related to their mobile tactics, the study says.

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Business Profile: Janet Bebb (Social Progress Ltd)

Managing Director of Social Progress Ltd

Current Job Position?  Online Social Networking Specialist,  some would say a Network Tart and MD of Social Progress Ltd.
Best thing about your job?  I love to help people shine and brim with confidence in using online platforms such as LinkedIn, Twitter, Facebook etc. I like the flexibility my job gives me & the very best bit is finding out all about the people I work with – from all walks of life and different businesses ranging from cake makers, NHS suppliers, solar panel suppliers, HR Consultants, Recruiters, Printers, Coaches, Trainers, Marketeers, Web Developers etc etc etc
Worst thing about your Job? Not being able to support all the new start-ups & those small traders struggling to make a crust cos those people are possibly the ones who need the most help and coaching with online social networking and face to face networking.
Favourite Restaurant in Huddersfield?  So many to choose from – Bradleys & Nosh have to be two of my most favourite restaurants but sadly I haven’t managed to get to either in a while. Bradley’s make the most amazing Crème Brulee & I love the choice and variety of dishes at Nosh – always something new to try out!
Your best achievement?  Gosh – hard to say! Feel like I’ve achieved so much on different levels. Raised a fair old bit of cash for various charities over the years by completing 11 Great North Runs, 11+ Race for Life’s, completed an Abseil down the front of the Galpharm Stadium, a Tandem Parachute Jump from 13,000 ft, did a Static Line Parachute Jump from 3,000 ft and other ‘stuff’. Renovated a derelict old barn & lived in two caravans for 4 years while we did it with Hubby & 2 small children (both under the age of 5yrs). Lost 3.5st in weight which changed my outlook on life! And setting up my own company, Social Progress Ltd after being made redundant.
Interest and Hobbies? Skipping (1200 skips per day in under 11 minutes – I challenge you!) & Running (but sadly can’t do the distances I used to) – I’m training and getting fit for a Spartan Race I’m taking part in with a group of other ladies & gents in August 2012 – (Yes I know we must be mad!!!). We’re raising money for a very worthwhile local cause – Youth Routes an organisation that helps young people to achieve outside of their academic environment.I also enjoy music a great deal. Music is constantly on all around me and get along to as many live concerts as I can. I’ve worked behind the bar at Leeds Fest for the past two years to get free passes and some time out to see band like Muse, Mumford & Sons, Biffy Clyro, Bombay Bicycle Club, Dry the River etc etc. I’ll be volunteering for Oxfam this Saturday (9th June) to raise awareness for Oxfam’s GROW campaign and see Coldplay at the same time. And my favourite band of all time are one that you won’t have heard of but hopefully one day you will – Kassidy. 4 young guys from in & around Glasgow who play guitars and have wonderful harmonies – and they don’t look half bad either!
What do you value most about being a member of a networking group? The friendships you develop and support you gain through really getting to know people at networking events. Also I love to connect people with others that can help their business grow. That might be a business contact, customer or support agency they’re not aware of. As my dear old Dad would say “give freely and expect nothing in return” – that’s what networking is for me!
Website 

Linked In 

Twitter 

Facebook

www.socialprogress.co.uk 

Janet Bebb 

@SocialProgress1 

Social Progress Ltd 

Bio:

I’ve had a checkered career from working in Financial Services for more than 25 years to Trainer, NVQ Assessor, Skills Broker for Train to Gain (government initiative if you remember it – funded training) and then this service transferred to Business Link and I was transferred with it! I’ve worked as a Customer Service Adviser, Team Leader, Change Facilitator, Business Adviser & Change Manager.

How did I get into what I do now? Well I started out using online social networks eg. Facebook to track what the kids were up to (But the kids blocked me – Tch! maybe the same for you). I found it relatively easy to navigate & soon understood it. Then when I joined Business Link, LinkedIn was seen as a useful tool to network and find out what was happening out & about. It was also a place to find new clients and build your network of useful connections.

As we approached the last 18 months of Business Link we went from just over 400 staff to just under 100 in the last 8 months. We had three rounds of redundancies and throughout this time I used LinkedIn to find and apply for jobs.  I also found jobs for my colleagues and passed these on to them. There’s lots of jobs on LinkedIn that aren’t advertised anywhere else & so by using LinkedIn you stand a better chance of getting that all important foot in the door than using more traditional routes. I did get interviews from this approach for myself & others – see my recommendations on LinkedIn.

I was asked to show others within Business Link how to get the best out of LinkedIn and then one of the external trainers asked me to show him how to use this powerful tool and said he’s pay me to do so once I left Business Link – BINGO! Lightbulb moment! I asked a few of my trusted colleagues for their honest thought/opinions (see it’s all their fault) and here I am!  Master of my own destiny J.