Why Mobile Will Dominate the Future of Media and Advertising: Part 2
This is the second part of a two part feature ‘Why Mobile will dominate the future of Media and Advertising’, read part 1 here.
Article sourced from www.theatlantic.com
Cultural Influence on society. More than 2/3 of our time on mobile phones is now used for non-communication activities with the average American spending 94 minutes per day utilising mobile apps vs. 72 minutes of web-based consumption. Mobile is poised to surpass television as the dominant consumer access point for all media. How we experience life, relationships, entertainment, education, exercise and work have been completely transformed because of mobile.
It’s Still Only the First Inning. Despite mobile’s progress and momentum, we’re still only at the beginning of the golden age of mobile. There’s still a huge gap between the rapid adoption of mobile and the budgets assigned to it. Brands will need to more than quadruple their mobile budgets to begin catching up to the level at which consumers are embracing the channel.
Imagine a world in the next 2-3 years, where smart phones are in the hands of every consumer and tablet sales will exceed PCs. It will be a world where global internet users will double, led by mobile usage. At that time, mobile will no longer be a support medium, it will be THE medium.
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Posted on July 5, 2012, in Market Industry and tagged Advertising spend, brand awareness, mobile apps, mobile designers, mobile medium, mobile search, mobile tools, mobile websites, Smartphones, SMS, the golden age of mobile, web-based consumption. Bookmark the permalink. Leave a comment.