Why Mobile Will Dominate the Future of Media and Advertising: Part 1

‘Why Mobile will dominate the future of Media and Advertising’  is a two part feature that will be published throughout the week, so keep a look out for Part 2 which will be published later on in the week. 

Article sourced from www.theatlantic.com

While the ad-spend numbers don’t quite match the perceived growth, a closer look shows us that we are actually beginning to enter the golden age of mobile and that the advertising spending will follow. To fully understand this trend, let’s examine the features that characterize the rise of mobile today:

The diversity of tactics in the mobile medium is astounding. Advertisers now have an extremely robust palette of mobile tools to choose from to connect their messages and experiences with their desired audiences thanks to advancements in mobile ad units, mobile search, mobile apps, mobile websites and SMS. Each of these mobile tactics is now being successfully embraced by advertisers to drive brand awareness, consideration, purchases and loyalty.

Innovation has accelerated. Recently, each innovative mobile product or service seems to beget the next one as the boundaries of the mobile medium continue to be stretched. In the past year, mobile has seen breakthroughs as mobile designers look to leverage location information, gestures, and UI advancements to reduce complexity and provide for more compelling services. In the near future, we’ll also start to see more designers attempt to add voice control and personalisation to improve users’ experience on mobile.

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Posted on July 3, 2012, in Market Industry and tagged , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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