Keep your customers coming back by using SMS

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Although small business owners are constantly looking for ways to bring in new business you have to remember to look after your loyal customers. These customers are vital to small businesses as they’re the customers who repeatedly purchase your products/use your services which effectively keeps you in business.

Here are a few ways you can use SMS marketing to help establish a good relationship with loyal customers.

Make a personal Connection

Use you customer contact database in your favour to make customers feel special. “People have a basic human need to be acknowledged and recognized,” says Kevin Stirtz. Instead of simply using SMS to send out marketing texts engage with customers on a personal level by sending them texts to thank them for being a loyal customer, to say Happy Birthday or if they haven’t used your product/service in a while send them a text to prompt them to come and visit you. Using texting in this way will strengthen your customer relationships and stop them from going to your competitors as they’ll feel loyalty to using you and only you.

Customise mobile deals

Having a mobile loyalty program will encourage customers to repeatedly purchase your products and use your services as they’re getting a reward which is a big incentive for them to stick with you instead of going to competitors. You can then reward your loyal customers by sending them promotional texts about special offers relating specifically to them by sending them a customised deal. You could also send this type of text if your customer hasn’t used your products/services in a while to remind them that you’re still there, keeping you in your customers mind.

Customer Feedback

Customer feedback allows you to involve customers in what you’re doing. For example, if you have a new product on the market get customers to test it and give you feedback via SMS and offer a prize as a reward. You could also link this to your social media profiles which will help you engage with customers through different channels of communication. Use texting to your advantage by listening to customers opinions, this will allow you to use existing customers to determine what you need to do to bring in new customers, it’s a win win situation as the customer feels valued whilst you can use their feedback to bring in new business.

Did you find that some of the points made in this article made you think that using SMS as a communication tool would be useful for your business? Contact us and we can  help you communicate with customers more effectively via our online SMileS portal. 


Posted on April 12, 2012, in Market Industry and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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