The primary use worldwide of mobile handsets is SMS
Posted by Magic & Sparkle
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So what do we do on our mobile phones? Last year marked a major milestone in the ‘mobile’ industry, where the primary use of the mobile handset is no longer voice calls. The primary use worldwide – and the one with most users today – is SMS text messaging.
SMS text messaging is used by 85% of mobile phone users (5.0 Billion people) vs voice calls that are only used by 83% of mobile phone users (4.9 Billion people). Apps and mobile web come far lower on our list of preferences. And its good to see that even the USA is finally embracing SMS wholeheartedly. Pew reported in 2011 that the active user level of SMS text messaging had reached 88% of US cellphone owners. That compares to 90% in Pakistan, 91% in Brazil, 91% in China, 96% in Indonesia. Most of Europe has passed the 90% user level years ago for SMS text messaging.
But lets talk about SMS text messaging a bit. First how big is 5.0 billion?
- Compared to total email users – SMS is three times bigger.
- Compared to all landline telephones? SMS is 4 times bigger.
- Compared to Facebook? Over 5 times bigger.
SMS text messaging grew users last year from 4.2 billion to 5.0 billion ie 16% growth in total paying users. In just one year! The traffic in SMS text messages grew even more – by 18%. The SMS industry is bigger than Hollywood movies and the global music industry and videogaming – all added together. Or to put it another way, SMS text messaging alone is bigger than the revenues of the global radio broadcast industry – Not bad for an 18 year old.
With SMS being the primary use of mobile handsets we couldn’t think of more important reason for a business to use text marketing as a method of communication. Sending a text allows you to directly communicate with your intended recipient (target market,consumers..) through a cost effective and quick channel. Some may argue that you can do the same with an email however, did you know that only 22% of all emails are opened compared to 98% of text messages. In addition to this, according to the Direct Marketing Association (DMA) mobile owners in the UK, Germany and France prefer receiving SMS-based promotions over other mobile channels.
To put it simply if you don’t already incorporate SMS Marketing within your Marketing activities then you should start now! Not only is it an effective channel of communication but it’s one that many mobile owners actually prefer and as long as you ensure your intended recipients have opted in to receive your texts you can’t really go wrong!
Want to discuss how SMS Marketing could work for you? Contact us today on 01484 911 912 or visit our website.