Five successful cases of how your organisation could use SMS Marketing
Blog post sourced from Business2Community
Researchers estimate that in 2011, some eight trillion SMS messages were sent. In fact, close to 200,000 texts are now transmitted every second. What’s more, the Mobile Marketing Association (MMA) reports that virtually all (97%) of SMS messages are opened –and a whopping 83% are opened within the first hour.
If you are wondering how SMS marketing can work for your organisation,here are some of the most successful ways savy marketers are taking advantage of the power of text messaging.
1. Local Marketing. Once you’re equipped with accurate data regarding segmentation, sentiment analysis, etc, you can send customers targeted SMS messaging relevant to local happenings. Customers increasingly expect companies to know what they “like” and what makes them unique. Once you start combining data across channels, you can develop a detailed picture of consumer behavior, so you can specifically tailor your messages with a local, more personalised flair.
2. Event Marketing. A conference, trade show, or other event is an opportunity to implement strategies akin to “hyper-local” marketing. SMS messaging allows you to quickly and conveniently update attendees with agenda alerts, schedule changes, speaker announcements, logistics information, etc.
3. Customer Engagement. The concise, brief format of SMS is ideal for connecting with your audience in unique, compelling –and fun –ways. Try engaging with customers via a quick poll, voting or a scavenger hunt.
4. Cross Channel. SMS messaging can be the perfect complement to other channels. Use social media networks to build awareness about the benefits of participating in your mobile database, and encourage consumers to opt-in with incentives such as special offers. Then, use SMS to reinforce this cross-channel engagement. For example, send a text promoting a Facebook-only promotion, e.g. “Check out our Facebook page for a secret special this week. While you’re there, like us if you haven’t already.”
5. Transactional. Because texts are delivered directly to your customers’ phones, SMS marketing is ideal for communicating information that’s more private and customer-specific. You can use texts to alert your customers about shipping details, payment confirmations, appointment reminders, service outage notifications, etc.
There’s no doubt about it: SMS is now entrenched in everyday communication, and the technology is showing no signs of going away any time soon. Smart marketers recognize the potential power of a “simple” text message, and they’re using SMS campaigns to engage with customers and drive sales in new and compelling ways.
Contact us today and start using SMS Marketing to effectively engage with your target market and customers.
Posted on March 6, 2012, in Market Industry and tagged communication, cross channel, customer engagement, event marketing, local marketing, savy marketers, SMS messaging, transactional. Bookmark the permalink. Leave a comment.