Benefits of SMS Business Solution
Article sourced from ‘Globitel’
In this section we highlight the main benefits and added value from using the SMS text messaging as a marketing tool for your business.
- SMS is Cost-Effective:
SMS messaging is the cheapest way to communicate with any mobile audience. SMS messaging reduces both money and time of communication. The fact that SMS can be sent out in bulk to large groups of recipients in a manual or automated manner further means that fewer resources are required to action the communication.
- Strong Marketing Tool to Targeted Recipients
Wireless offers a phenomenal opportunity for advertisers
- They can deliver a message to someone at the exact moment they are positioned to buy.
- They are able to promote their new products and offers
- Send out invitations and entice responses within a very short space of time.
- Immediate Communication
Bulk SMS service allows the delivery of text messages to a group of people practically within seconds. Because messages are pushed to the handset by the delivering network’s SMSC and does not relay on the recipient retrieving it from a server, it is an extremely reliable means of getting time-sensitive messages to recipients.
- High Response to Calls-to-Action
Because SMS is an extremely personal means of communication, there’s a high level of attention for any text message that is received by the individual. Almost invariably, the whole message is read, which is really easy since the protocol is constrained to delivering 160 characters (if no concatenation is used). These factors induce a higher than average response rate to a call to action, as there are high attention levels to incoming messages.
- Quick Information Delivery
Content is relatively easily accessible on the Internet, but less so using other media. Aggregating content and presenting it in a logical manner is not an easy task, but is also complicated by the fact that content usually needs to be requested, or “pulled” by the potential reader. This can lead to large portions of the market not accessing the content at the correct time, or in a worst case, never. Content can be “pushed” to recipients via many means, such as fax, e-mail and even voice calls. With the benefits of using SMS outlined above; reach, cost effectiveness and relevance all play a part in making SMS the medium of choice in pushing selected short bits of content to a large or targeted audience.
- High Reach Capability
Globally, there are around 7 times more mobile handsets than there are Internet access points. This means that more people can be reached via SMS than with, for instance, e-mail or fax communications. SMS is at the same time mobile, in the sense that recipients can be reached wherever they are. Further to the above, using the correct gateway will allow for global reach, with the same features, delivery and cost as a local message.
- Reduces Significantly CRM Cost
CRM is an expensive exercise for any company, with calls effectively costing large organisations more in some cases than the client is worth. SMS can be effectively used to dramatically reduce CRM cost, in some cases by as much as 92%, if used in the correct manner and fully automated