Author Archives: Mark & Sara

Kirklees College student lands Nestlé role

Working hard pays off.

Tom Davies, a West Yorkshire student, would have never said he was academic, but that never stopped him from working hard.

The BTEC scheme at Kirklees College suited him down to the ground.  It allowed him to work at his own pace and research lots of things until he understood what was required of each topic.

On top of that he had worked his way right through the Scouting group at 4th Golcar Scouts, from cubs to Scouts to Explorers and now a Young Leader.

And then volunteering for things like Golcar Lily Day.

Well it had all paid off with an excellent apprenticeship with Nestlé.  A great starting salary but more important is the investment they will be making in his further education. Working towards a degree qualification and working out of their various business units across the group (with accomation provided when at other parts of the country including Sheffield), the successful dozen candidates have a bright future ahead of them.

Good to see an employer making such an investment into their staff.

Have a look at what Kirklees College have had to say about it.
http://www.kirkleescollege.ac.uk/news/134

Well done Tom.

I love texting – but there is a time and a place

We are all getting to realise the benefits of the humble text message.

It is a great way of keeping in touch with friends, family, customers, pupils and so on.  But there is a time and a place to be sending them.  You need to consider the person you are sending it too, is it inconvenient for them to receive it?  But more importantly, we need to consider when it is appropriate for us to be sending one.

When you are sitting with a friend and in deep conversation, is sending a text to another friend the right time to be doing it?  How does it make the friend you are with feel?  If it is an important text then I am sure they will understand.  If not, perhaps it may make them feel unimportant.  Is it that urgent to send right now?

But a time when it really is inappropriate is when you are driving.  I saw a trailer for a video made by Tredegar Comprehensive School and Gwent Police.  The full video is an half hour drama entitled ‘COW’ –The film that will stop you from texting and driving” with SPECIAL EFFECTS BY ZIPLINE CREATIVE http://www.ziplinecreative.co.uk

The following is a link to the trailer video and if you know anyone who is learning to drive or recently passed their test, please make sure they watch it.  The Film That Will Stop You From Texting And Driving

It is very sad, but it is very realistic and very worthwhile watching.  See what you think and spread the word.

Sorry for the seriousness of this post but saving lives is a worthy cause.

Skill Will returns to Huddersfield – do you know what it is – are you able to help – or are you looking for some help?

whatshotSkill Will is a Social Enterprise offering between business, public, charity and social enterprise sectors with the opportunity to meet, connect and support each other through partnership opportunities and programmes.

Skill Will aims to bring together those that would like to help but not sure who needs their help, with those that need some help but are not sure to ask.

Skill Will isn’t about money, rather about what you can do to help with your skills, resources, experience or even just volunteering time. It has helped many people find opportunities for them to make a difference and conversely given many charities and 3rd sector groups some fantastic help and solutions to problems. Sometimes some friendly advice or an ear leant for a sounding board is just what is required.

Ultimately, Skill Will means: less charities and social enterprises struggling, better skills and more value for good causes, better communities where we all work and live. We only have to turn on our TV’s to know how much we need a strong initiative and how it’s incumbent on all of us to do what we can, where we can and how we can. Skill Will enables and facilitates YOUR involvement. Give what you’re good at, give what you do, give what you enjoy. All you have to do is come along.

We’ve all heard the phrase “I wish someone would do something…” Well, this is it. The someone is you.

Where: Main Hall, Huddersfield Town Hall, Ramsden Street, Huddersfield, HD1 2TA
When: 29th April 6pm onwards
Entry: Free

Thank you and hope to see you there.

Register here http://bit.ly/12ptQiU

How do you find LinkedIn?

As part of LinkedIn’s celebration of attracting 200 million users, I just received an email from LinkedIn saying;
linkedin“Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://www.linkedin.com/pub/profile/1/512/2b9

So what does this mean?

Well to me it is a good indication of how much I use LinkedIn. It is a great place to connect with people and a good way of communicating with those that I have previously connected to.

How do you find it?

http://www.linkedin.com/200million/?_ed=0_2N8lQHXAq5V9Udco4e20RmtWsGKNWJ_v2CV45NfXhAg4B7RflIHrc1zgS_LXWQBPzhxAuWyReRE_AyGjKFEMQWzlkGo8Flsl0FvwY6XoZyW1512PdBcUKAlUtIClGk5ydazGkTqmwP5evLdYCW00ZK

I love the snow – it brings people together

I know a lot of people hate the snow, but Sara and I love it.

SAM_6722 - CopyThere is the obvious, it is beautiful, and we are lucky enough to live in an area that is so enhanced when it snows.  And the snow deadens noise, also because not so many cars can drive the roads around us it is even quieter!  Lovely. There was even a skier yesterday going down our roads!

But there is a lot more than that.  It brings people together.

We love the family time sledging and building snowmen and having snowball fights.

But we love the effect it has on the community too.  I spent this morning helping two new neighbours get their car out of our road and up the hill.  Great way to chat and to get to know each other a little more.  A chance to look in on neighbours who are not so mobile and a chance to all stand in the street together in awe at the surrounds (even if it is to bemoan why the schools and colleges shut at the drop of a hat!).

Anyway, I hope you can find some fun in the snow.  Share your thoughts and tales.

Examples of how and when you could use a keyword to receive inbound enquiries

Keywords can be used in a variety of ways but the main use is for receiving inbound enquiries.

Having a memorable keyword on your advertising and marketing material is an easy way for someone who might be interested in your product or services to get in contact, instead of having to copy down your telephone number, mobile number or website they can simply text in.

Here’s how it would work, the person wanting to place an enquiry would text ‘(Chosen keyword)’ to 67777. You can then respond to this message with a text reply saying ‘Thanks for your enquiry a member of the team will be in contact shortly’ and include a direct link to your website to encourage website traffic, then follow up the lead at an appropriate time.

SMS Marketing is a quick easy way for you to monitor your enquiries as you get statistic reports for all your SMS marketing campaigns which allows you to track how effective this channel of communication is and gain insight into when your call to action is most effective.

A few examples of when you could use a keyword are:

Read the rest of this entry

Why Mobile Will Dominate the Future of Media and Advertising: Part 2

This is the second part of a two part feature ‘Why Mobile will dominate the future of Media and Advertising’, read part 1 here. 

Article sourced from www.theatlantic.com

Cultural Influence on society. More than 2/3 of our time on mobile phones is now used for non-communication activities with the average American spending 94 minutes per day utilising mobile apps vs. 72 minutes of web-based consumption. Mobile is poised to surpass television as the dominant consumer access point for all media. How we experience life, relationships, entertainment, education, exercise and work have been completely transformed because of mobile.

It’s Still Only the First Inning. Despite mobile’s progress and momentum, we’re still only at the beginning of the golden age of mobile. There’s still a huge gap between the rapid adoption of mobile and the budgets assigned to it. Brands will need to more than quadruple their mobile budgets to begin catching up to the level at which consumers are embracing the channel.

Imagine a world in the next 2-3 years, where smart phones are in the hands of every consumer and tablet sales will exceed PCs. It will be a world where global internet users will double, led by mobile usage. At that time, mobile will no longer be a support medium, it will be THE medium.

SMileS Comment:

Whilst reading this article have you realised that you’re spending most of your money in the least engaging advertising platforms? Well why not contact us on 01484 911 912 or visit our website to learn more about our business text messaging service and how you could benefit from using SMS Marketing.   

Why Mobile Will Dominate the Future of Media and Advertising: Part 1

‘Why Mobile will dominate the future of Media and Advertising’  is a two part feature that will be published throughout the week, so keep a look out for Part 2 which will be published later on in the week. 

Article sourced from www.theatlantic.com

While the ad-spend numbers don’t quite match the perceived growth, a closer look shows us that we are actually beginning to enter the golden age of mobile and that the advertising spending will follow. To fully understand this trend, let’s examine the features that characterize the rise of mobile today:

The diversity of tactics in the mobile medium is astounding. Advertisers now have an extremely robust palette of mobile tools to choose from to connect their messages and experiences with their desired audiences thanks to advancements in mobile ad units, mobile search, mobile apps, mobile websites and SMS. Each of these mobile tactics is now being successfully embraced by advertisers to drive brand awareness, consideration, purchases and loyalty.

Innovation has accelerated. Recently, each innovative mobile product or service seems to beget the next one as the boundaries of the mobile medium continue to be stretched. In the past year, mobile has seen breakthroughs as mobile designers look to leverage location information, gestures, and UI advancements to reduce complexity and provide for more compelling services. In the near future, we’ll also start to see more designers attempt to add voice control and personalisation to improve users’ experience on mobile.

Geoff Major’s 2014 charity adventure ’129 Club’

Artwork designed by Rushfirth Creative – http://www.rushfirthcreative.co.uk/

Geoff Major’s 2014 charity adventure idea needs professional 3rd party support to project plan it, risk assess the route, validate the proposed route, support the 174 other people required to take part in it, and build a multi-channel PR campaign, all capable of delivering £100 000 for charity.

Geoff’s first step is to get 129 companies to sponsor the planning of the event, with an investment of just £129 each. All money will be managed through an accountancy company. In return there are a series of benefits for the companies (or individuals) involved, including: -

a) Their company logo (or symbol, or photograph of a loved one) on each top to be worn by 7 people as part of the final leg of a world-first journey. All 129 logo’s will be featured on each top.

b) The same logo (or symbol or photograph) on a stand at the north of England’s biggest business conference and exhibition; the Yorkshire Mafia Conference 2013 at the Royal Armouries in Leeds.

c) Logo (or similar) to be featured in every PR release and be promoted to the fore in 2 of the PR release, along with 4 others per PR release.

d) 12 free places to take part in the final leg of the adventure; that’s a 1:11 chance to win a seat that would cost you £500, and will have significant press coverage.

e) 3 lucky ’129 Club’ members will have their logo published in a paper or magazine article; winners to be picked at random.

SMileS SMS are part of the ’129 Club’ and look forward to helping Geoff with his 2014 charity challenge. 

If you want to know more about Geoff’s charity adventures please visit his Blog or follow him on Twitter.  

Originally posted on SMileS SMS:

Keywords can be used in a variety of ways but the main use is for receiving inbound enquiries.

Having a memorable keyword on your advertising and marketing material is an easy way for someone who might be interested in your product or services to get in contact, instead of having to copy down your telephone number, mobile number or website they can simply text in.

Here’s how it would work, the person wanting to place an enquiry would text ‘(Chosen keyword)’ to 67777. You can then respond to this message with a text reply saying ‘Thanks for your enquiry a member of the team will be in contact shortly’ and include a direct link to your website to encourage website traffic, then follow up the lead at an appropriate time.

SMS Marketing is a quick easy way for you to monitor your enquiries as you get statistic reports for all your SMS marketing campaigns which allows…

View original 592 more words

Follow

Get every new post delivered to your Inbox.

Join 1,459 other followers