Geoff Major’s 2014 charity adventure ’129 Club’
Geoff Major’s 2014 charity adventure idea needs professional 3rd party support to project plan it, risk assess the route, validate the proposed route, support the 174 other people required to take part in it, and build a multi-channel PR campaign, all capable of delivering £100 000 for charity.
Geoff’s first step is to get 129 companies to sponsor the planning of the event, with an investment of just £129 each. All money will be managed through an accountancy company. In return there are a series of benefits for the companies (or individuals) involved, including: -
a) Their company logo (or symbol, or photograph of a loved one) on each top to be worn by 7 people as part of the final leg of a world-first journey. All 129 logo’s will be featured on each top.
b) The same logo (or symbol or photograph) on a stand at the north of England’s biggest business conference and exhibition; the Yorkshire Mafia Conference 2013 at the Royal Armouries in Leeds.
c) Logo (or similar) to be featured in every PR release and be promoted to the fore in 2 of the PR release, along with 4 others per PR release.
d) 12 free places to take part in the final leg of the adventure; that’s a 1:11 chance to win a seat that would cost you £500, and will have significant press coverage.
e) 3 lucky ’129 Club’ members will have their logo published in a paper or magazine article; winners to be picked at random.
SMileS SMS are part of the ’129 Club’ and look forward to helping Geoff with his 2014 charity challenge.
Posted on June 29, 2012, in Events and tagged charity adventure ideas, Geoff Major, Involve, The Royal Armouries, The Yorkshire Mafia, Yorkshire Mafia Conference. Bookmark the permalink. Leave a comment.