29% of marketers plan to use text message marketing in the next 12 months
Content based on ‘Surviving the current marketing mania with solid 2012 plan’ report by e-tailing group.
SMileS Comment:
This report from the e-tailing group identifies growth within mobile marketing as 29% of marketers intend to use text messaging over the next 12 months which is far greater than the 7% of marketers that are currently using texting to send out marketing messages. Another, key statistics from this report is that 14% of marketers are collecting mobile data but only 7% are actively using this data as a method of communicating marketing messages with their customers. Surely this is a waste…If you’re going to take the time to collect the data then optimise it by making use of it!
We provide an online SMS portal which provides a range of SMS technologies including a business text messaging service. If you’re interested in mobile marketing but want to know more about how to it works then please visit SMileS SMS/Contact Us and a member of our team would be happy to discuss SMS Marketing further with you.
Posted on May 2, 2012, in Market Industry and tagged e-tailing group, marketers, mobile application, mobile phone numbers, opt-in SMS, SMS marketing messages, SMS messages, text message marketing. Bookmark the permalink. 1 Comment.
Text message marketing holds two main advantages over other forms of business advertising, and these two are convenience and price. There are times when a situation doesn’t require making a phone call, and it is in such a situation that text messaging shines through. It is one of the cheapest forms of communication, and this fact adds to its charm.